New packaging for the brand's line of deli
products features new logo, and reduces the brand's use of
packaging materials for deli products by more than 168 tons per
year
AUSTIN,
Minn., March 12, 2024 /PRNewswire/ -- The makers
of the HORMEL® NATURAL CHOICE® brand have
always prioritized the development of 100% natural1,
delicious deli products that provide nourishment for consumers.
Today, the brand team is unveiling a packaging redesign that
delivers a refreshed logo, a TRUETASTE® Commitment and a
reduction of packaging materials used.
The HORMEL® NATURAL CHOICE® line of deli
products has a new look. In addition to a newly designed logo, the
brand's food-forward redesign is also supported by lighter
packaging that will reduce its usage of packaging materials by an
estimated 337,000 pounds per year over prior packaging. This update
is part of ongoing efforts by the brand's parent company, Hormel
Foods, in focusing on reducing packaging materials, as outlined in
the company's 20 By 30 Challenge goals.
"This redesign brings a fresh, new look to packaged lunch meat
and delivers a craveable option that never compromises on flavor,"
said Jeff Wallace, associate brand
manager of the HORMEL® NATURAL CHOICE® brand.
"Additionally, consumers can indulge in their meal knowing
that we are taking action by changing our packaging to save on
overall packaging materials used. We are proud to continue to
deliver products with no preservatives, no nitrates or
nitrites2 added."
When fans see the TRUSTASTE® Commitment, they know
that meat from the HORMEL® NATURAL CHOICE®
brand has been packed, sealed and high-pressure processed to lock
in natural flavor with no preservatives. High-pressure processing
uses only cold water and high pressure to safely preserve food. As
a result, consumers are left with a delicious tasting product.
Consumers can find these new-look products from the
HORMEL® NATURAL CHOICE® brand at grocery
retailers nationwide. For more information, including nutritional
information and where to buy, visit
hormel.com/brands/hormel-natural-choice-meats.
1
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Minimally processed, no
artificial ingredients.
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2
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Except for those
naturally occurring in cultured celery and sea salt.
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About Hormel Foods — Inspired People. Inspired
Food.™ Hormel Foods Corporation (NYSE:
HRL), based in Austin, Minnesota,
is a global branded food company with over $12 billion in annual revenue across more than 80
countries worldwide. Its brands include Planters®,
Skippy®, SPAM®, Hormel® Natural
Choice®, Applegate®, Justin's®,
Wholly®, Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
the best companies to work for by U.S. News & World Report, one
of America's most responsible companies by Newsweek, recognized on
Fast Company's list of the 100 Best Workplaces for Innovators,
received a perfect score of 100 on the 2023–24 Corporate Equality
Index and has received numerous other awards and accolades for its
corporate responsibility and community service efforts. The company
lives by its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
Contact:
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Media
Relations
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Hormel Foods
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media@hormel.com
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SOURCE Hormel Foods Corporation