Introducing EPIC Provisions’ First Bar Made From Beef Raised Using Practices to Reduce Carbon Emissions
March 02 2021 - 9:00AM
Business Wire
Exclusively Available at Whole Foods, EPIC’s
Beef Barbacoa-Inspired Bar is made with beef sourced from White Oak
Pastures, a pioneer in regenerative farming practices that put
carbon underground
EPIC, the snack brand with a mission to improve the lives of
animals, support human health, and help heal the land, debuts its
first bar made from beef raised using practices to reduce carbon
emissions. The EPIC Beef Barbacoa-Inspired Bar is the first bar to
bear Savory Institute's Land to Market™ Ecological Outcome
Verification™ (EOV) Seal, underscoring EPIC’s commitment to
advancing regenerative farming practices.
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EPIC, the snack brand with a mission to
improve the lives of animals, support human health, and help heal
the land, debuts its first bar made from beef raised using
practices to reduce carbon emissions. (Photo: Business Wire)
The seal illustrates that the beef in this product was raised
using regenerative farming practices that improve soil health,
biodiversity, and ecosystem function. The beef used to make the new
bar is sourced from White Oak Pastures, which offsets 80% of its
greenhouse gas emissions through regenerating soil practices.
“At EPIC, it is our mission to improve the current agricultural
system,” said Steve Rosenzweig, PhD and Senior Soil Scientist at
General Mills. “EPIC’s new EOV Beef Barbacoa-Inspired Bar
demonstrates General Mills’ pledge to drive positive change in our
food system and ensure a sustainable future.”
EPIC’s Beef Barbacoa-Inspired Bar gives consumers a way to
support farmers working to reduce carbon emissions and a reason to
learn about improving soil health and sequestering carbon. The EOV
seal allows consumers to select products that were produced with
meat or other ingredients that were raised on land with verified
ecological outcomes.
“As consumers, every purchase we make is a statement about the
causes we want to support,” said Kate Herbert, Senior Manager,
Brand Experience at EPIC. “It’s time we ignite a conversation
around climate change and “talk dirty” about improving soil health,
revitalizing our land, and protecting human health for generations
to come.”
General Mills has emerged a leader championing regenerative
farming practices and the launch of EPIC’s EOV Beef
Barbacoa-Inspired Bar is one of several initiatives supporting this
priority.
“EPIC is Land to Market’s oldest brand partner and it is so
exciting to continue to collaborate with them as part of our shared
mission to scale up regenerative agriculture,” said Chris Kerston,
co-leader of Savory Institute’s Land to Market program.
“Regenerative agriculture is about improving soil health,
sequestering carbon, increasing water tables, and fostering
biodiversity. This product is part of a movement that’s cultivating
a new era of food democracy - allowing consumers to truly connect
with environmental outcomes like never before.”
EPIC’s Beef Barbacoa-Inspired Bar is available exclusively at
Whole Foods and the EPIC Provisions website, retailing for $2.99
MSRP each. The bars are available now at Whole Foods. For more
information, visit https://epicprovisions.com/.
About EPIC EPIC Provisions is a purpose-driven snack
brand dedicated to making animal-based protein bars and other
snacks with a mission to improve the lives of those animals,
support human health, and help heal the land. Find out more at
www.EPICProvisions.com and on Facebook (EPIC bar), Twitter
(@EPICbar) and Instagram (@epicbar).
About General Mills General Mills is a leading global
food company whose purpose is to make food the world loves. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley,
Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry,
Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA,
General Mills generated fiscal 2020 net sales of U.S. $17.6
billion. In addition, General Mills’ share of non-consolidated
joint venture net sales totaled U.S. $1.0 billion.
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Susie Newsham, 763-764-6364 Media.line@genmills.com
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