Detroit Lions to match campaign donations
to Alternatives For Girls up to $100,000
Comerica supporting Alternatives For Girls
in recognition of the bank's 175th Anniversary and its
Commitment to the Community
DETROIT, Dec. 4, 2024
/PRNewswire/ -- The Detroit Lions and Comerica Bank announced today
their third annual community collaboration supporting the Lions
My Cause My Cleats campaign. To transform the lives
of our youth, the Lions encourage community members to "Double The
Impact" by donating to Alternatives For Girls (AFG), a Detroit-based nonprofit serving homeless and
high-risk girls and young women.
In recognition of Comerica's 175th anniversary this year, and to
further its commitment to the community, the bank will donate the
first $17,500 to the "Double The
Impact" campaign.
The Detroit Lions Foundation will then match up to $100,000 of the total contributions received from
Wednesday, Dec. 4 through
Wednesday, Dec. 18 to AFG, a 2024
Detroit Lions Inspire Change social justice initiative grantee and
long-time community partner of Comerica Bank.
The community can support the My Cause My Cleats
endeavor by donating directly to Alternatives For Girls at
https://secure.qgiv.com/for/mcmc.
"Alternatives For Girls has uplifted young women who face
challenges and need critical resources for over 35 years in
Detroit," said Steve Davis, Comerica Bank Michigan Market
President. "We have worked closely with AFG for several years and
witnessed the support and care they provide to offer safety and
comfort to help change lives. As changemakers off the field, the
Detroit Lions continue to deliver on their mission to play an
active role in making a difference in the community, and this
collaboration to showcase and assist AFG extends our shared focus
to transform the communities which we serve."
In the first two years of the Lions and Comerica's My Cause My
Cleats collaboration, the "Double The Impact" campaign raised over
a combined $400,000 for the Pure
Heart Foundation in 2022 and Family Assistance for Renaissance Men
(F.A.R.M.) in 2023.
Since 2016, My Cause My Cleats has served as an annual
campaign for National Football League players, enabling them to
honor causes by wearing customized cleats during Week 13 and 14
games. This year, the Lions will don customized cleats in support
of their cause of choice when the Lions host the Green Bay Packers
on Thursday, Dec. 5.
"Through My Cause My Cleats, we not only wear our hearts on our
feet, but we also take meaningful action that extends beyond the
game," said Detroit Lions Vice President of Detroit Lions
Foundation and Community Relations Roxanne Caine. "Our partnership
with Comerica Bank and Alternatives For Girls is a meaningful way
for us to play an active role in creating lasting change and
supporting the incredible girls and young women of Detroit."
Since 1987, AFG has provided critical services to the girls and
young women we serve, including safe shelter, street outreach and
educational support, vocational guidance, mentoring, prevention
activities, and counseling. AFG's goal is to empower the girls and
young women we serve to make positive choices.
"We are very grateful to be a part of My Cause My Cleats this
year, and for the partnership we have with Comerica Bank and the
Detroit Lions," said Tonya Adair,
Alternatives For Girls President & CEO. "Through their support
and this initiative, we will continue to change the trajectory of
those we serve, where our girls and young women will triumph over
their trauma. The support we receive is truly a game changer."
Comerica has worked closely with AFG, including providing
financial support through Comerica Bank ($136,550) and the Comerica Charitable Foundation
($10,000) totaling over $146,000 since 2020. Comerica's Executive Vice
President and Chief Auditor Christine
Moore is a long-time member of AFG's board of directors.
First Down Program Impact
The My Cause My
Cleats initiative between the Lions and Comerica expands upon
their existing partnership and their community impact programs.
Since 2017, Comerica has contributed approximately $148,000 to 41 community partners as part of the
ongoing collaboration through the Comerica First Down Program.
On Nov. 17, the Lions set an
all-time franchise record by gaining 38 first downs in their 52-6
win at Ford Field vs. Jacksonville. In doing so, they also set a
record off the field by generating the largest single-game donation
total of the Comerica First Down Program that resulted in
$3,800 supporting the Hannan
Center.
This marks the eight consecutive year Comerica and the Lions
have teamed up on a season-long initiative that assists community
partners throughout Michigan. The
Comerica First Down Program ensures every Lions first down gained
at Ford Field stretches well beyond 10 yards and reaches those in
need in the community. During Lions home games this season, a local
philanthropic organization will benefit by receiving $100 for each Lions first down gained. This
year's program includes all nine regular season home games at Ford
Field.
175 Years of Raising Expectations
This year, Comerica
Bank is celebrating 175 years of serving its communities, making it
Michigan's longest-serving bank.
Comerica was founded in 1849 in Detroit during a time when all banks in the
city were exclusive to the business community. This was the
motivation behind Comerica's decision to gear its banking for the
people and for those who wanted to secure their personal and
financial future. Since its inception, Comerica has grown in
Michigan and throughout the
country by focusing on the customer first and offering personal,
small business and commercial banking services, as well as wealth
management services.
About Comerica Bank
Comerica Bank, a subsidiary of
Comerica Incorporated, has served Michigan longer than any other bank with a
continuous presence dating back to its Detroit founding in 1849. It is the largest
bank employer in metro Detroit and
has more than 4,300 employees (FTE) statewide. With one of the
largest banking center networks in Michigan, Comerica nurtures lifelong
relationships with unwavering integrity and financial prudence.
Comerica positively impacts the lives of Michigan residents by helping customers be
successful, providing financial support that assists hundreds of
charitable organizations, and actively participating in
Detroit's downtown revitalization.
Comerica Incorporated (NYSE: CMA) is a financial services company
strategically aligned by three business segments: The Commercial
Bank, The Retail Bank, and Wealth Management. Follow on Facebook:
www.facebook.com/Comerica, X: @ComericaBank and Instagram:
@comerica_bank.
About Detroit Lions
The Detroit Lions are a
professional American football team based in Detroit, Michigan. They are members of the
North Division of the National Football Conference (NFC) in the
National Football League (NFL) and play their home games at Ford
Field in downtown Detroit. The
team relocated to Detroit in 1934
and is the NFL's fifth oldest franchise. The Detroit Lions' most
recent NFL postseason appearance was the NFC Championship game
following a 12-5 record and an NFC North title during the 2023
season. For more information, please visit
www.detroitlions.com.
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