Great North will be exclusive representative
for Aurora's leading portfolio of Canadian brands
NYSE | TSX: ACB
EDMONTON, AB, Jan. 14, 2021 /PRNewswire/ - Aurora Cannabis Inc.
(the "Company" or "Aurora") (NYSE: ACB) (TSX: ACB), the Canadian
company defining the future of cannabinoids worldwide, today
announced it has entered into an agreement with Great North
Distributors Inc. ("Great North"), Canada's first national sales broker for
legalized adult-use cannabis. Under the agreement, Great North will
be the exclusive representative for Aurora's leading portfolio of
brands across the Canadian cannabis retail environment.
"The agreement is designed to significantly bolster Aurora's
market position in Canada. Great
North brings deep experience across the spectrum of sales
capabilities that will further differentiate Aurora as a leader in
the growing cannabis space," said Miguel
Martin, CEO, Aurora Cannabis.
"We have selected Great North for their outstanding execution
across regulated businesses. Combining their executional strength
with Aurora's leading portfolio of brands is a recipe for
success."
Great North has reach across every province in Canada, including established relationships
and expertise in working with provincially-owned and operated
retailers and private retailers in Canada's cannabis industry. Great North
applies industry-leading data analytics capabilities to the sector,
providing suppliers with a powerful data-driven approach to
cannabis sales.
"Adding Aurora to our portfolio of companies we proudly
represent is a signal of our market leadership," said Doug Wieland, President, Canada – Southern Glazer's Wine & Spirits
and Great North Distributors. "Great North has executed in the
Canadian cannabis market since day one and will immediately bring
value in sales execution to Aurora. Aurora has entrusted their
family of brands in our team and we look forward to delivering
exceptional results."
Great North will assume responsibility for Aurora's sales
execution on January 25, 2021.
About Aurora
Aurora is a global leader in the cannabis industry serving both
the medical and consumer markets. Headquartered in Edmonton, Alberta, Aurora is a pioneer in
global cannabis dedicated to helping people improve their lives.
The Company's brand portfolio includes Aurora, Aurora Drift, San
Rafael '71, Daily Special, AltaVie, MedReleaf, CanniMed, Whistler,
and Reliva CBD. Providing customers with innovative, high-quality
cannabis products, Aurora's brands continue to break through as
industry leaders in the medical, performance, wellness and
recreational markets wherever they are launched. For more
information, please visit our website at www.auroramj.com.
Aurora's common shares trade on the TSX and NYSE under the
symbol "ACB", and is a constituent of the S&P/TSX Composite
Index.
About Great North Distributors
Great North Distributors Inc. is Canada's first national sales broker for
legalized adult-use cannabis. Established by the owners of Southern
Glazer's Wine & Spirits, the world's preeminent distributor for
beverage alcohol, Great North Distributors has reach across every
province in Canada, including
established relationships and expertise in working with
provincially owned and operated retailers and private retailers
alike. Great North applies industry-leading data analytics
capabilities from the wine and spirits industry to the new cannabis
industry, providing suppliers with a powerful data-driven approach
to cannabis sales.
Forward Looking Statement
This news release includes statements containing certain
"forward-looking information" within the meaning of applicable
securities law ("forward-looking statements"). Forward-looking
statements are frequently characterized by words such as "plan",
"continue", "expect", "project", "intend", "believe", "anticipate",
"estimate", "may", "will", "potential", "proposed" and other
similar words, or statements that certain events or conditions
"may" or "will" occur, and include, but are not limited to, the
impact of the agreement with Great North on the Company's adult-use
sales. These forward-looking statements are only predictions.
Various assumptions were used in drawing the conclusions or making
the projections contained in the forward-looking statements
throughout this news release. Forward-looking statements are based
on the opinions, estimates and assumptions of management in light
of management's experience and perception of historical trends,
current conditions and expected developments at the date the
statements are made, such as current and future market conditions,
the current and future regulatory environment and future approvals
and permits. Forward-looking statements are subject to a variety of
risks, uncertainties and other factors that management believes to
be relevant and reasonable in the circumstances could cause actual
events, results, level of activity, performance, prospects,
opportunities or achievements to differ materially from those
projected in the forward-looking statements, including general
business and economic conditions, changes in laws and regulations,
product demand, changes in prices of required commodities,
competition, the effects of and responses to the COVID-19 pandemic
and other risks, uncertainties and factors set out under the
heading "Risk Factors" in the Company's annual information form
dated September 24, 2020 (the "AIF")
and filed with Canadian securities regulators available on the
Company's issuer profile on SEDAR at www.sedar.com. The Company
cautions that the list of risks, uncertainties and other factors
described in the AIF is not exhaustive and other factors could also
adversely affect its results. Readers are urged to consider the
risks, uncertainties and assumptions carefully in evaluating the
forward-looking statements and are cautioned not to place undue
reliance on such information. The Company is under no obligation,
and expressly disclaims any intention or obligation, to update or
revise any forward looking statements, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable securities laws.
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SOURCE Aurora Cannabis Inc.