Notified and IR Magazine Partner for AI in Investor Relations Best Practice Report
December 12 2023 - 11:00AM
Notified, a globally trusted technology partner for public
relations, investor relations, and marketing professionals, today
announced its latest report, Artificial Intelligence and Investor
Relations: A Roadmap for Successful and Responsible Implementation,
created in partnership with IR Magazine. The guide presents a
framework for the secure and ethical use of artificial intelligence
(AI) in investor relations and was developed with insights from
Notified and IR Magazine’s AI Working Group, a series of workshops
at which investor relations officers (IROs) in Toronto, New York,
and London explored the impact of AI on the industry.
Key best practices and findings include:
- Create an Implementation
Checklist: More than 80% of AI Working Group members are
experimenting with, or increasing their knowledge of, AI and its
application to their roles. Members also said that knowledge about
AI and its applications is a top barrier to adopting the
technology. With this, IROs should create an implementation
checklist that includes understanding the definitions of AI and how
it works, establishing budget and procurement guidelines and KPIs,
and creating an AI use policy to ensure compliance.
- Establish an Ethical Use
Policy: Security and privacy are top concerns hindering AI
implementation. IROs must prioritize the foundation of an ethical
use policy, partnering with their organization’s HR, IT, executive,
and legal teams to set out companywide rules and enforcement
policies surrounding AI technology. Sixty-five percent (65%) of
Working Group members do not have an AI use policy in place.
- Form an AI Oversight
Committee: Organizations should form an internal committee
that includes representation from the IR team and is responsible
for evaluating costs, vetting AI vendors, delegating which tasks
within their organizations should be automated, and establishing
how to measure success and recalibrate the use of AI.
A Media Snippet accompanying this announcement is available by
clicking on this link.
“It’s clear that IROs recognize AI’s potential to transform
their role. Our AI Working Group reflects this – IR pros are now
motivated to experiment with and implement new tools and technology
across their organizations,” said Erik Carlson, Chief Operating
Officer and Chief Financial Officer at Notified. “But most are
still concerned about ensuring the secure and ethical use of AI.
We’re excited to share these findings and best practices with the
IR community, offering the guidance needed to use AI
responsibly.”
“The tech-driven future that the IR industry has been exploring
and discussing is now upon us, and IROs are ready to usher in the
new era of AI-driven investor relations,” said Ian Richman,
President of IR Magazine. “We’re thrilled to partner with Notified
to offer IR professionals the critical direction and counsel needed
to successfully integrate AI into their work.”
Read the report, Artificial Intelligence and Investor Relations:
A Roadmap for Successful and Responsible Implementation,
here.About Notified:
Notified is committed to making it easy for brands to create and
share powerful stories with the world. Our suite of world-class,
award-winning solutions and our dedicated client service team are
relied upon by more than 9,000 global clients, from growing
businesses and public companies to some of the world’s most
recognizable brands.
Notified’s solutions help businesses effectively share and
amplify their stories—to clients, investors, employees, and the
media. From press release distribution via GlobeNewswire to
earnings calls, IR websites, social listening, media engagement
tools, webinars and virtual events, Notified has you covered.
Notified is a part of West Technology Group, LLC controlled by
affiliates of certain funds managed by Apollo Global Management,
Inc. (NYSE: APO). Notified is headquartered in New York, N.Y.
Learn more at www.notified.com, follow us on LinkedIn and
subscribe to our blog.
About IR Magazine
IR Magazine is the independent, global voice of the investor
relations profession. It has been at the heart of the investor
relations community for more than 30 years – covering the evolution
from financial communications and PR to strategic investor
relations and capital markets intelligence.
From ESG to earnings results, corporate access to corporate
governance, IR Magazine supports public companies in meeting the
needs and expectations of their investors and other stakeholders
through our award-winning events and editorial coverage.
Contact:Caroline.smith@icrinc.com
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