Anthem, Inc. Aims to Enhance Maternal Health with New Digital-First Solution
June 07 2022 - 7:55AM
Business Wire
Anthem partners with Happify Health to bring
innovative digital health services to areas of women’s health
including pregnancy, menopause, and more
Anthem, Inc. (NYSE: ANTM), a leading health company dedicated to
improving lives and communities, will add to its ongoing support of
the whole health of women with the addition of a new a
digital-first solution in select markets. This program, a
collaboration between Anthem – soon to be Elevance Health on June
28 – and Happify Health, bridges the gap between the unique
physical and mental health concerns women face. It is part of
Anthem’s early and consistent support of women throughout the
entirety of their maternal health journey with solutions such as
ongoing education, case management, and care coordination.
Every day, women face many different stressors in both their
personal and professional lives. Key findings in the National
Center for Health Statistics (NCHS) Data Brief show women were
almost twice as likely as men (10.4% vs. 5.5%) to have had
depression. And research by the Centers for Disease Control and
Prevention shows that about 1 in 8 women experience symptoms of
postpartum depression.
“As a mother to three, I felt what all moms feel – that
pregnancy is a roller coaster ride, from preconception to
postpartum care,” said Bryony Winn, President, Health Solutions at
Anthem, Inc. “Our partnership with Happify is about improving every
aspect of the pregnancy experience – whether it pertains to
physical or behavioral health – and meeting all the various needs
of moms.”
Happify Health’s approach is anchored in Sequences, which are
digital experiences configured to support specific medical
conditions. Sequences weave together, in one unified platform,
components like evidence-based digital therapeutics, online
communities, coaching, and localized resources, with care
recommendations tailored for each individual. They are open by
design and can integrate with existing systems and point solutions,
with members able to seamlessly navigate to the offering that suits
their needs.
Anthem is collaborating with Happify Health to develop a
Sequence focused on maternal health. Eligible members of Anthem’s
affiliated health plans in select markets will have access to
Happify Health’s online pregnancy community, where they can connect
with mental health experts, obstetrics, and gynecology experts,
dietitians, and other healthcare professionals, ask questions, and
discuss their physical challenges, and develop meaningful
connections with others dealing with similar health issues.
Eligible members will also have access to Happify Health's
evidence-based digital therapeutics, including a new
non-prescription digital therapeutic addressing mental health needs
during pregnancy.
“We are thrilled to partner with Anthem and continue to support
women’s health journeys and ultimately create better health
outcomes,” said Ofer Leidner, President of Happify Health. “Many of
Anthem’s affiliated health plan members will have access to
personalized, science-based care solutions to improve health and
well-being across the continuum of the care journey—from digital
therapeutics and coaching to community support.”
Anthem intends to make the Happify Health Pregnancy Sequence
available to eligible members in its affiliated health plans in
select markets toward the end of this year.
About Anthem, Inc.
Anthem, which will become Elevance Health on June 28, 2022, is a
leading health company dedicated to improving lives and
communities, and making healthcare simpler. Through its affiliated
companies, Anthem serves approximately 118 million people,
including nearly 47 million within its family of health plans.
Delivering health beyond healthcare, Anthem is expanding from being
a partner in health benefits to a lifetime, trusted health partner.
For more information, please visit www.antheminc.com or follow
@AnthemInc on Twitter.
About Happify Health
Happify Health is The Intelligent Healing Company™. We shorten
the distance between need and care by configuring personalized
digital therapeutics and care solutions at scale for the modern
healthcare cloud. Our platform integrates AI with empathy, making
healing more personal, precise, and connected for the entire care
journey. We deploy a full spectrum of clinical-grade care
solutions—including Digital Therapeutics, Coaching, Community, and
Well-being products—for pharma, health plans, enterprises, and
individuals everywhere. For more information, visit
HappifyHealth.com. Our global platform is available in 10
languages, supports chronic conditions, and covers more than 18
million lives.
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version on businesswire.com: https://www.businesswire.com/news/home/20220607005042/en/
Media Contact: Anthem, Inc. Hieu Nguyen
hieu.nguyen2@anthem.com (202) 510-8848
Happify Health: Erin Bocherer erin@cogentacom.com
678-294-2258
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