Albertsons Companies (NYSE: ACI) announced a refresh of its
Soleil sparkling water including new special summer packaging with
unique designs created by globally renowned artists and four new
flavors: mango, raspberry lime, tangerine, and watermelon.
This press release features multimedia. View
the full release here:
Albertsons Companies has introduced new
special summer packaging for its popular lineup of Soleil sparkling
water. (Photo: Business Wire)
Beginning in May, the new designs and flavors will be featured
in the exclusive Sip to the Beat summer promotion using well-known
digital music service Spotify. Customers can enjoy Soleil and
unlock one of three curated Spotify music playlists: Amped Beats,
Chill Vibes, and Good Times.
“We’re excited to team up with Spotify and share the eclectic
packaging artwork from a diverse group of artists for this
relaunch,” said Lisa Mirae, Senior Director of Brands and
Marketing. “The entertaining playlists, exciting designs, and
delicious Soleil flavors are a perfect combination for summertime
fun. Soleil is crisp, refreshing, and a healthier beverage
alternative to regular soda.”
Consumers are embracing alternative beverage options as evident
by the strong growth of Soleil since its launch in 2016. Soleil is
a part of the billion-dollar Signature family of brands.
The redesigned packages reflect the distinctive flavors of each
Soleil variety through art and music and are the collaborative
results of seven talented artists from around the globe.
“We’re really pleased with the fun new look of each Soleil
flavor,” Mirae said. “The designs are an imaginative way to
celebrate culture, music, and the power of Soleil to add a little
sunshine to any occasion. The bold Soleil script on each package
means it will still be very recognizable to our customers.”
A sample of the new package designs can be seen in this
The artists, whose collective body of work has been featured by
several leading global companies, are:
Raul Urias, a visual artist and illustrator from Mexico
City. He has appeared in a variety of group exhibitions and one
Nuria Boi, an Edinburgh-based Spanish motion designer and
illustrator. Her work is versatile, bold, fun and colorful. She has
a special interest in character design and 3D reflections.
Bárbara Malagol, an illustrator and visual artist based
in London. Her work incorporates compositions, shapes, vibrant
textures, and bold colors.
Alejandro Parrilla, based out of Madrid, is an
illustrator who creates bright, nostalgic works inspired by the
Mel Cerri, a lettering artist and illustrator based in
São Paulo. Her Brazilian heritage provides inspiration for her bold
color palettes, loud graphics, and murals.
Minji Moon, from Seoul is an illustrator and animator.
She specializes in illustration and motion graphics using bold
visuals united by colorful and simplified shapes.
Calvin Sprague of Rotterdam is an illustrator with a
knack for colorful, retro, and playful styles. He experiments with
basic lines and shapes and eccentric, colorful styles.
Soleil sparkling water is made with carbonated water and natural
flavors. Soleil does not contain added sugars or sweeteners,
artificial flavors, calories, or sodium. It is produced by
Albertsons Companies self-manufacturing teams at plants in
California, Washington, and Colorado.
In addition to the four new flavors, Soleil is also available in
original, berry, lemon, lime, grapefruit, peach, blood orange,
cucumber melon, black cherry, cranberry raspberry, strawberry,
pineapple, and apple. The lime, blood orange, and grapefruit
flavors are also available with caffeine.
Albertsons Companies has four one-billion-dollar brands
including the Signature family of brands. The company’s Own Brands
portfolio includes trusted brands like Open Nature®, O Organics®,
Lucerne®, Primo Taglio®, debi lilly design™, waterfront BISTRO®,
and Value Corner® and are exclusive to Albertsons Companies stores,
including Albertsons, Safeway, Vons, Pavilions, Randalls, Tom
Thumb, Carrs, Jewel-Osco, Acme, Shaw's, Star Market, United
Supermarkets, Market Street and Haggen.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. As of February 27, 2021, the Company operated 2,277
retail stores with 1,727 pharmacies, 400 associated fuel centers,
22 dedicated distribution centers and 20 manufacturing facilities.
The Company operates stores across 34 states and the District of
Columbia with more than 20 well-known banners including Albertsons,
Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls,
United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings
Food Markets and Balducci's Food Lovers Market. The Company is
committed to helping people across the country live better lives by
making a meaningful difference, neighborhood by neighborhood. In
2020, along with the Albertsons Companies Foundation, the Company
gave $260 million in food and financial support, including $94
million through our Nourishing Neighbors Program to ensure those
living in our communities have enough to eat. Albertsons Companies
also pledged $5 million to organizations supporting social justice.
These efforts have helped millions of people in the areas of hunger
relief, education, cancer research and treatment, social justice
and programs for people with disabilities and veterans'
version on businesswire.com: https://www.businesswire.com/news/home/20210503005160/en/
Denise Berger Denise.email@example.com
Albertsons Companies (NYSE:ACI)
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Albertsons Companies (NYSE:ACI)
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