CBS Outdoor Brings 3D Outdoor Advertising to New York's Grand Central Station
February 02 2010 - 9:00AM
PR Newswire (US)
State-of-the-Art Technology Marks First-Ever Out-of-Home
High-Definition 3D Projection Ad Campaign NEW YORK, Feb. 2
/PRNewswire-FirstCall/ -- CBS Outdoor today unveiled a first-ever
event in out-of-home-advertising: a high-definition 3D projection
display in New York City's Grand Central Station. Utilizing
state-of-the-art 3D technology and a custom theatre-like
environment created exclusively for this outdoor advertising
campaign, consumers will see 3D commercial spots, with audio, along
with brand ambassadors who will be distributing special 3D glasses
to the 70,000 commuters that pass by the display every day. The 3D
commercials will be shown daily from 11:30 AM to 1:30 PM (other
broadcast commercials will be shown at all other times). The event
demonstrates how CBS Outdoor clients can convert existing
television advertisements into captivating 3D versions that bring
the commercial to life. CBS Outdoor's use of 3D dioramas placed
throughout the Shuttle passageway (where the projection screen is
located) represents another first for Grand Central Station. The 3D
dioramas appear dimensional to the naked eye, giving the impression
you can see around certain elements of the creative. The New York
billboard campaign, which will span the entire month of February,
includes more than 100 pieces of client media elements throughout
the station thus immersing commuters in a rich, vibrant media
campaign that will entertain them like never before. "CBS Outdoor
is very proud to debut this revolutionary new step in outdoor
advertising in one of the nation's highest-profile locations: Grand
Central Station," said David Lane, vice president Digital Media CBS
Outdoor. "And we're thrilled to be doing so with Visa, whose 'Go
World' high-definition 3D commercials will create a one-of-a-kind
brand experience as well as a show-stopping moment for millions of
commuters. The interest and fascination in 3D technology has grown
tremendously, and we're pleased to have partnered with N4D in
bringing this theatrical quality experience to such an iconic
destination." "Working with CBS Outdoor is a tremendous opportunity
for N4D," said Clif Parker, chief executive officer, N4D. "Their
best-in-class campaigns and willingness to innovate at the leading
edge of outdoor advertising are a perfect match for N4D. We look
forward to building a strong, long-term partnership with CBS
Outdoor and together pushing the boundaries of what digital outdoor
advertising can become." About CBS Outdoor CBS Outdoor, a division
of CBS Corporation (NYSE:CBS.ANYSE:andNYSE:CBS), is one of the
largest out-of-home media companies in the Americas (United States,
Canada, Mexico and South America), and has a major presence across
Europe in the United Kingdom, Ireland, France, Italy, the
Netherlands, Spain and China. With both traditional outdoor and
transit advertising properties, this division gives advertisers
both breadth of coverage across vast geographies and depth of
coverage, providing multiple media opportunities in key markets.
For more information, visit http://www.cbsoutdoor.com/. About N4D
N4D's goal is to change the way the world views information. Using
its decades of perception research and 3D industry experience, N4D
creates, converts, and films 3D content that can be viewed
comfortably over extended periods of time on any 3D display system.
N4D's advanced visualization products and services support
industries, including education, military, medical, advertising,
mobile, live events, and more. N4D's technology can also integrate
into virtually any existing software or hardware solution, giving
product developers the opportunity to harness the effectiveness of
stereoscopic 3D. Moreover, N4D offers a variety of stereoscopic and
auto-stereoscopic (no glasses needed) 3D display solutions. Visit
http://www.n4d.us/. DATASOURCE: CBS Corporation CONTACT: Jeremy
Murphy of CBS Corporation, +1-212-975-4577, Web Site:
http://www.cbscorporation.com/
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