COLUMBUS, Ga., Jan. 11, 2021 /PRNewswire/ -- Aflac, a
leading provider of supplemental insurance and products in the
U.S., is taking its game to the next level in college sports by
becoming an Official Corporate Partner of the
NCAA®. The three-year agreement with CBS
Sports and Turner Sports will
amplify Aflac's visibility within collegiate athletics by expanding
its footprint to the basketball court and beyond. The new
partnership is slated to tip off just as millions of fans across
the nation prepare for March Madness®.
"Just like college sports fans, Aflac policyholders come from
various backgrounds with different financial and insurance needs.
As the official health insurance partner of all NCAA championships,
we have a game plan to build on this synergy, develop strong and
lasting relationships with this key audience, and show them why
Aflac insurance products and services can help with unplanned
out-of-pocket costs," said Valencia
Mitchell, Aflac vice president of Brand Strategy, Insights
and Advertising. "The NCAA's broad reach and massive, loyal fan
bases, including member colleges and universities – combined with
the excitement that surrounds March Madness – provide an ideal
platform for Aflac to connect directly with consumers in a unique
way."
Ellen Lucey, director of
championship engagement of the NCAA, said, "Aflac is among the most
recognized national and global health insurers, and we're excited
they've decided to join our corporate champion and partner family
in support of NCAA student-athletes and the NCAA championships. We
look forward to building great relationships with Aflac and the
millions of Americans who've trusted the company to be there for
them when help is needed most."
According to Mitchell, working with agency partner CAA Brand
Consulting, efforts will focus on connecting with fans where they
are through television, digital, social media, public relations and
experiential marketing. This multi-touchpoint approach will also
include tactics to foster engagement with its thousands of
employees, independent sales agents and the broker community.
"We are creating a marketing platform that enables us to forge a
deeper connection with consumers and collegiate sports fans,
including our employees, to continue driving brand recognition and
improve understanding of what Aflac is: a company that helps with
expenses health insurance doesn't cover," Mitchell said.
In early March, Aflac will announce how they will bring
collegiate fans together through an exciting sports-centric
experience. Get to know Aflac at Aflac.com.
About Aflac Incorporated
Aflac Incorporated (NYSE:
AFL) is a Fortune 500 company, helping provide protection to more
than 50 million people through its subsidiaries
in Japan and the U.S., where it is a leading supplemental
insurer by paying cash fast when policyholders get sick or injured.
For more than six decades, insurance policies of Aflac
Incorporated's subsidiaries have given policyholders the
opportunity to focus on recovery, not financial stress. Aflac Life
Insurance Japan is the leading provider of medical and cancer
insurance in Japan where it insures 1 in 4 households.
For 14 consecutive years, Aflac Incorporated has been recognized
by Ethisphere as one of the World's Most Ethical
Companies. In 2020, Fortune included Aflac Incorporated on its list
of World's Most Admired Companies for the 19th time, and Bloomberg
added Aflac Incorporated to its Gender-Equality Index, which tracks
the financial performance of public companies committed to
supporting gender equality through policy development,
representation and transparency. To find out how to get help with
expenses health insurance doesn't cover, get to know us
at aflac.com or aflac.com/espanol.
About the NCAA®
The NCAA is a diverse
association of more than 1,000 member colleges and universities
that prioritize academics, well-being and fairness to create
greater opportunities for nearly half a million student-athletes
each year. The NCAA provides a pathway to higher education and
beyond for student-athletes pursuing academic goals and competing
in NCAA sports. More than 54,000 student-athletes experience the
pinnacle of intercollegiate athletics by competing in NCAA
championships each year. Visit ncaa.org and ncaa.com for more
details about the association and the corporate partnerships that
support the NCAA and its student-athletes. NCAA and March Madness
are trademarks of the National Collegiate Athletic Association.
About CAA
Creative Artists Agency (CAA), the
leading entertainment and sports agency, with global expertise in
filmed and live entertainment, digital media, publishing,
sponsorship sales and endorsements, media finance, consumer
investing, fashion, trademark licensing and philanthropy.
Distinguished by its culture of collaboration and exceptional
client service, CAA's diverse workforce identifies, innovates, and
amplifies opportunities for the people and organizations that shape
culture and inspire the world. The trailblazer of the agency
business, CAA was the first to build a sports business, create an
investment bank, launch a venture fund, found technology startup
companies, establish a philanthropic arm, build a business in
China and form a brand marketing
services division, among other innovations. Named Most Valuable
Sports Agency by Forbes for seven consecutive years, CAA represents
more than 2,000 of the world's top athletes in football, baseball,
basketball, hockey and soccer, in addition to coaches, on-air
broadcasters, and sports personalities, and works in the areas of
broadcast rights, corporate marketing initiatives, social impact,
and sports properties for sales and sponsorship opportunities.
Founded in 1975, CAA is headquartered in Los Angeles and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai and Beijing, among other locations globally. For
more information, please visit www.caa.com.
Aflac | Aflac New York | WWHQ | 1932 Wynnton Road | Columbus, GA 31999.
Media contact: Jon
Sullivan, 706.573.7610 or jsullivan@aflac.com
Analyst and investor contact: David
A. Young, 706.596.3264 or dyoung@aflac.com
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SOURCE Aflac Inc.