Accenture Interactive Positioned as a Leader in Independent Research Report on Asia Pacific Digital Experience Agencies
January 20 2020 - 7:59AM
Business Wire
Accenture Interactive, part of Accenture (NYSE: ACN), has been
named a Leader in the latest research report on Asia Pacific
digital experience agencies from Forrester Research Inc., a leading
research and global advisory firm.
Titled “The Forrester Wave™: Digital Experience Agencies in Asia
Pacific, Q4 2019,” the report evaluates Accenture Interactive and
13 other vendors on 24 criteria across three categories: Current
Offering, Strategy; and Market Presence.
Accenture Interactive received the highest score in the Current
Offering and Strategy categories. In the Strategy category, it
received the highest score possible in the vision, client
co-innovation strategy, partner ecosystem and employee experience
criteria.
The report states, “Clients like Accenture [Interactive]’s range
of services and responsiveness to changing requirements and the
quality and consistency of its work.” The report also states that
Forrester likes Accenture Interactive’s strong service design
capabilities that aim to help clients reinvent their business
models and operations.
Brian Whipple, CEO of Accenture Interactive said, “Winning in
today’s digital world is about creating great experiences. The
convergence of marketing and technology enables brands to create
new types of brand experiences that set themselves apart. We
believe this Forrester report recognizes the strategic work we do
with clients in furthering their experience transformation
agendas.”
Recently, Accenture Interactive was also named a Leader in the
"The Forrester Wave™: Global Digital Experience Agencies, Q4
2019.”
View “The Forrester Wave™: Digital Experience Agencies in Asia
Pacific, Q4 2019” report here.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world’s largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 505,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive drives sustainable growth for clients by
creating meaningful Experiences that live at the intersection of
purpose and innovation. In helping leading brands design, build and
run Experiences across the entire journey—be it for a customer,
employee, patient or citizen—Accenture Interactive leverages deep
capabilities across three core offerings: New Propositions,
Products and Services; Marketing, Content and Engagement; and
Experience Platforms. Accenture Interactive is ranked the world’s
largest digital agency in the latest Ad Age Agency Report, for the
fourth year in a row, and was named a 2019 Most Innovative Company
in Advertising by Fast Company. To learn more, follow us
@AccentureACTIVE and visit www.accentureinteractive.com.
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Junaidah Dahlan Accenture +65 6410 8362
junaidah.dahlan@accenture.com
David LaBar Accenture +1 646 456 4505
david.labar@accenture.com
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