ATLANTA, Feb. 16, 2016 /PRNewswire/ -- Aaron's, Inc.
(NYSE: AAN), a lease-to-own retailer specializing in the sales and
lease ownership of furniture, consumer electronics, home appliances
and accessories, announced today that they have inked a new
multi-year deal with Michael
Waltrip. Aaron's and Waltrip have had a relationship
for over 16 years and this new agreement will create a lasting
legacy between the two brands.
"Michael epitomizes the energetic personality of NASCAR and with
this new agreement, we'll be able to continue to support NASCAR and
a fan base that has been an important audience for us over the past
16 years," said Andrea Freeman,
Aaron's Vice President of Marketing. "To be able to continue
our long-standing relationship with Waltrip through his racing, a
media campaign, appearances and engagement with fans makes this
truly a special partnership."
The partnership with Waltrip renews Aaron's commitment to NASCAR
as well as deepens the fan connection to the sport. As part
of the deal, Aaron's will have associate sponsor placement when
Waltrip races in the upcoming DAYTONA 500 as well as his race at
the GEICO 500 at Talladega Superspeedway on May 1.
Waltrip will continue to be one of the faces of Aaron's in the
next several years including new TV commercials, one of which will
premiere during the DAYTONA 500 on FOX. The commercials are
lighthearted and tie back to racing as well as play on Waltrip's
relationship with his brother Darrell, which will connect with
NASCAR fans.
The overarching media campaign will include television, radio,
social and promotional platforms throughout the year.
"Aaron's is a company that loves the sport and really gets the
fans," said Michael Waltrip.
"Amazingly, Aaron's has captured my personality and created some
really enjoyable opportunities for me to spread the word about
Aaron's being a strong NASCAR supporter. These experiences
also educate fans about Aaron's affordable options for great
products. This is all about continuing a great relationship
with the NASCAR community and having fun at the same time."
Throughout the year, Waltrip will make guest appearances at
Aaron's stores and community activations as the spokesperson for
Aaron's in the community.
To see the new Aaron's TV commercials featuring Michael Waltrip, visit www.aarons.com/tv.
About Aaron's, Inc.
Headquartered in Atlanta,
Aaron's, Inc. (NYSE: AAN) is a leader in the sales and lease
ownership and specialty retailing of furniture, consumer
electronics, home appliances and accessories, and currently has
more than 2,000 Company-operated and franchised stores in 47 states
and Canada. Progressive Leasing, a leading virtual
lease-to-own company, provides lease-purchase solutions through
approximately 16,000 retail locations in 46 states.
Dent-A-Med, Inc., d/b/a the HELPcard®, is offered through over
1,400 locations and provides a variety of second-look credit
products that are originated through a federally insured
bank. Aaron's was founded in 1955, has been publicly traded
since 1982 and owns the Aarons.com, ShopHomeSmart.com,
ProgLeasing.com, and HELPcard.com brands. For more
information, visit www.aarons.com.
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SOURCE Aaron's, Inc.