Breckenridge Brewery ("Breckenridge" or the
"Brewery"), a pioneer in Colorado's craft beer scene, and a
subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY),
announced today an exciting partnership with the Denver Nuggets to
launch a celebratory beer the ‘
Championship
Edition Mile High City Golden
Ale’. This launch not only marks a unique
collaboration celebrating the Nuggets' recent NBA championship
triumph but also continues a tradition of beer releases celebrating
everything great about the Mile High City.
"Breckenridge Brewery is thrilled to deepen our
partnership with the Denver Nuggets through this special edition
ale. This beer is more than a drink; it's a celebration of our
shared victories and a tribute to our fans. The distinctive
packaging, adorned with the Nuggets' classic rainbow logo, reflects
the vibrant spirit and history of the team," said Ryan Workman,
Director of Marketing at Breckenridge Brewery. "We're proud to
bring a piece of the Nuggets' legacy into the hands of fans,
enhancing their game day experience with a taste of victory."
Championship Edition Mile High City
Golden Ale is perfect not just for game days, but any time
fans are looking for an easy drinking light ale. The can, which
features the iconic Nuggets' rainbow, evoking memories of the
team's storied past from 1981 to 1993 as well as Denver's beautiful
skyline, will resonate deeply with fans and citizens alike,
bringing forth a wave of nostalgia and city pride.
Denver Nuggets representative, Michael Ceilley, SVP Partnership
Marketing and Media Sales commented, "This partnership with
Breckenridge Brewery is a toast to our team's success and our
incredible fans. The Mile High City Golden Ale not only captures
the essence of our team's spirit but also enhances the fan
experience, making every sip a celebration of our
championship."
The Mile High City Golden Ale
reflects Breckenridge Brewery's commitment to quality, community,
and celebration. Available throughout Colorado in 15-pack cases of
12 FL oz. and 19.2 FL oz. cans, the limited-edition offering should
be a fan favorite on and off the court, fostering a spirit of
camaraderie and good cheer throughout the season.
About Breckenridge Brewery
Breckenridge Brewery has been an innovator in
Colorado's craft beer scene since 1990, with a mission to create
balanced, approachable, and interesting hand-crafted beers. The
brewery's portfolio is a mix of unique seasonals, barrel-aged
specialties, and classic go-to beers. Breckenridge Brewery prides
itself on its connection to the community and its role in fostering
a culture of beer appreciation. For further information about
Breckenridge Brewery, visit www.breckbrew.com and follow @BreckBrew
on social platforms.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis lifestyle and consumer packaged goods
company with operations in Canada, the United States, Europe,
Australia, and Latin America that is changing people's lives for
the better – one person at a time – by inspiring and empowering a
worldwide community to live their very best life, enhanced by
moments of connection and wellbeing. Tilray’s mission is to be the
most responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on all social
platforms.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause
actual results, performance, or achievement to be materially
different from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
For further information:
Tilray Brands Media:
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/66d8316d-7190-4824-99ea-85736a155f1f
https://www.globenewswire.com/NewsRoom/AttachmentNg/13785ae1-be28-43e6-b1cc-cb43bcc9c666
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