Coby Partners with SRS Labs to Equip its 40-inch and Larger Flat-Panel TVs with SRS Surround Sound Solution
September 21 2011 - 8:00AM
Business Wire
SRS Labs (NASDAQ:SRSL), the industry leader in surround
sound, audio enhancement, and voice post-processing technologies,
announced today that Coby, a leading manufacturer of consumer
electronics has signed a new agreement with SRS Labs to license SRS
TruSurround XT™, a proven front-rendered surround sound solution
designed for flat panel TVs, within their 40-inch and larger
TVs.
“Throughout the years, TV display technologies have become quite
refined, enabling consumers to view their favorite content in ways
they’ve never seen before. However, great display quality only
provides half of the overall entertainment experience,” said Steve
Roney, Jr., Director of Product Marketing for SRS Labs. “To
complete the full entertainment experience, TV manufacturers rely
nearly exclusively on SRS’ industry leading audio and surround
enhancement technologies to complement the remarkable video
performance of their products. Our TruSurround XT is known
worldwide as one of the most effective front-rendered surround
sound solutions available and it is the perfect companion to Coby’s
advanced new flat-panel TVs to boost their overall
performance.”
SRS TruSurround XT delivers an enveloping surround sound
experience, complete with clear dialog and rich bass using only the
TV’s two built-in speakers. With TruSurround XT, TV viewers are
able to enjoy a much wider audio “sweet spot”, allowing the
multichannel content delivered to the built-in stereo speakers to
feel as though it’s being delivered from multiple speakers placed
around the room, making any seat in the room the best seat.
“We’re very excited about this new partnership and the
opportunity it gives us to introduce this benchmark SRS technology
into our newest LED TVs,” said Michael Paladino, Senior Product
Marketing Manager, Coby Electronics. “Coby is committed to
providing consumers with the most sought-after features and
products in the CE arena – and we’re thrilled to further enhance
our customers’ home entertainment experience with the addition of
best-in-class SRS audio solutions to our sleek large-screen
models.”
Initially, the Coby LEDTV4626 46-inch LED TV and LEDTV5536
55-inch LED TV will ship with SRS TruSurround XT and moving
forward, all other 40-inch and greater Coby models will ship with
TruSurround XT, delivering to Coby’s customers a premium surround
sound experience right out of the box. For more information about
this announcement, SRS or our technologies, please contact us at
pr@srslabs.com or visit us on Facebook,
Twitter and YouTube.
SRS Labs’ company description and important cautions regarding
forward-looking statements made in this release is available at
www.srslabs.com/boilerplate.
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