SRS Labs (NASDAQ:SRSL), the industry leader in surround sound, audio enhancement, and voice post-processing technologies, announced today that Coby, a leading manufacturer of consumer electronics has signed a new agreement with SRS Labs to license SRS TruSurround XT™, a proven front-rendered surround sound solution designed for flat panel TVs, within their 40-inch and larger TVs.

“Throughout the years, TV display technologies have become quite refined, enabling consumers to view their favorite content in ways they’ve never seen before. However, great display quality only provides half of the overall entertainment experience,” said Steve Roney, Jr., Director of Product Marketing for SRS Labs. “To complete the full entertainment experience, TV manufacturers rely nearly exclusively on SRS’ industry leading audio and surround enhancement technologies to complement the remarkable video performance of their products. Our TruSurround XT is known worldwide as one of the most effective front-rendered surround sound solutions available and it is the perfect companion to Coby’s advanced new flat-panel TVs to boost their overall performance.”

SRS TruSurround XT delivers an enveloping surround sound experience, complete with clear dialog and rich bass using only the TV’s two built-in speakers. With TruSurround XT, TV viewers are able to enjoy a much wider audio “sweet spot”, allowing the multichannel content delivered to the built-in stereo speakers to feel as though it’s being delivered from multiple speakers placed around the room, making any seat in the room the best seat.

“We’re very excited about this new partnership and the opportunity it gives us to introduce this benchmark SRS technology into our newest LED TVs,” said Michael Paladino, Senior Product Marketing Manager, Coby Electronics. “Coby is committed to providing consumers with the most sought-after features and products in the CE arena – and we’re thrilled to further enhance our customers’ home entertainment experience with the addition of best-in-class SRS audio solutions to our sleek large-screen models.”

Initially, the Coby LEDTV4626 46-inch LED TV and LEDTV5536 55-inch LED TV will ship with SRS TruSurround XT and moving forward, all other 40-inch and greater Coby models will ship with TruSurround XT, delivering to Coby’s customers a premium surround sound experience right out of the box. For more information about this announcement, SRS or our technologies, please contact us at pr@srslabs.com or visit us on Facebook, Twitter and YouTube.

SRS Labs’ company description and important cautions regarding forward-looking statements made in this release is available at www.srslabs.com/boilerplate.

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