SRS Labs and Spice Mobility Team Up to Bring HD-Quality Audio-Enabled Mobile Devices to Indian Market
August 23 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as
one of America’s Greatest Brands and the industry leader in
surround sound, audio and voice technologies, today announced that
it has signed an agreement with Spice Mobility, an India-based
mobile brand, to incorporate SRS WOW HD™, the industry’s most
popular audio enhancement solution, within their feature phones
starting with the new Cappuccino model.
“Following the global demand and infatuation with mobile phones
and multimedia devices, India is experiencing tremendous growth
when it comes to mobile phone adoption,” said Bob Lyle, Vice
President of Mobile Solutions Group for SRS Labs. “By natively
equipping their products with the industry’s most trusted audio
enhancement solution, Spice Mobility is giving their products an
edge over the competition and is ensuring customer satisfaction
through superior audio performance.”
Features of WOW HD include:
- An immersive audio experience from the
device’s built-in speaker(s) or over headphones
- Notably enhanced audio fidelity from
both compressed and uncompressed audio files
- An expanded three-dimensional sound
field
- A distinctively natural sounding audio
experience, complete with crisper mids and highs, as well as
improved bass response
“As we set out to develop our latest family of mobile phones, we
wanted to make sure that we offered consumers the most innovative
audio technology and the best multimedia performance possible. By
partnering with SRS Labs, we were easily able to accomplish both,”
said Deepak Verma, Senior Marketing Manager. “In this day and age,
it seems that consumers rely on their phones for multitasking
particularly as full-featured media players so, by embedding our
latest phones with SRS WOW HD, we can ensure that Spice Mobility
customers will experience the highest-quality multimedia
performance from their devices anywhere and anytime, further
solidifying our efforts to build brand loyalty and keep our
customers coming back.”
For more information about this announcement, SRS or our
technologies, please contact us at pr@srslabs.com or visit
us on Facebook, Twitter and YouTube.
About SRS Labs, Inc.
SRS Labs’ company description and important cautions regarding
forward-looking statements made in this release are available at
www.srslabs.com/boilerplate.
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