HERZLIYA, Israel, June 21,
2022 /PRNewswire/ -- Bingo Blitz® – the Playtika®
studio behind the world's #1 free-to-play social Bingo game[1]
– has today announced a partnership with Meals on Wheels
America, the leading charity dedicated to fighting senior hunger
and isolation. The partnership will be focused specifically on the
issue of loneliness as a critical health and social issue in
elderly populations, a cause chosen directly by Bingo Blitz
players.
Starting today, Bingo Blitz will feature dedicated content,
developed in partnership with Meals on Wheels, allowing players to
make an impact through gameplay. The in-game event is part of the
chef feature, where players collect ingredients by playing Bingo
and use them to make a wide range of dishes in the app's virtual
kitchen. The game will also engage with its fans across social
media and community platforms to highlight the important issue of
loneliness amongst the aging population in the US.
Bingo Blitz will dedicate a total of $300,000 to the partnership with Meals on Wheels
throughout 2022. A financial contribution of $200,000 will be donated directly to Meals on
Wheels, and another $100,000 will be
dedicated to promoting the partnership through local activations.
As part of these local activations, some Bingo Blitz players will
get the chance to join the game's employees in cooking and
delivering meals to Meals on Wheels clients. The global community
of players will also have the opportunity to write letters and to
choose gifts for seniors living in isolation.
"We know that often, isolation – especially among older
Americans who are homebound – is a hidden issue," said Kristine Templin, Chief Development Officer.
"But loneliness is dire to seniors' health, and we need everyone to
take meaningful action to address this growing issue. That's why
we're so grateful to Bingo Blitz for their commitment to fighting
senior isolation and hunger alongside us."
Tough times
Loneliness as a social and public health problem has gained
attention in recent years. The ongoing COVID-19 epidemic, and the
need for social distancing, has left many older adults increasingly
isolated at a time they can no longer rely on friends and family to
keep them company and to provide them with basic necessities. In
many communities, Meals on Wheels has stepped in to play a critical
role in bridging this gap.
The story of Ollie, 83, is illustrative. Prior to the pandemic,
she relied on her local church to provide her with community and
social activities. Once the pandemic began, she began to feel
isolated and alone – a feeling which only grew worse as friends and
family were no longer able to safely bring groceries or to drive
her to appointments. Regular check-ins from Meals on Wheels
volunteers have proven to be crucial in supporting her mental and
physical well-being. Ollie, who worked as a cook for three
decades, said that: "These folks are just so friendly, and the
food is good too!" She continued, "I've lived through
an awful lot in my life, but I don't think I've ever experienced
something that has hurt so many people all over the world."
Making a difference
For Bingo Blitz, whose team developed engaging in-game content
and challenges focused entirely on Meals on Wheels, the partnership
is representative of the game's overall commitment to the fight
against senior loneliness and to build communities through play.
Lior Itzhak, General Manager of
Bingo Blitz, comments:
"Everyone at Bingo Blitz is immensely proud to be officially
partnering with Meals on Wheels America…we have always seen it as
part of our mission to bring people together from all around the
world to nurture a community spirit across borders. Unfortunately,
there are too many people who need Meals on Wheels services. But
there are also many people who have a strong desire to give back
and offer help, however they can. We believe that our industry can
"change the game of giving," playing a key role in encouraging that
spirit of generosity and helping to build awareness of this
important social cause through gaming.
About Meals on Wheels America
Meals on Wheels America is the leadership organization supporting
the more than 5,000 community-based programs across the country
that are dedicated to addressing senior isolation and hunger. This
network serves virtually every community in America and, along with
an estimated two million staff and volunteers, delivers the
nutritious meals, friendly visits and safety checks that enable
America's seniors to live nourished lives with independence and
dignity. By providing funding, leadership, education, research and
advocacy support, Meals on Wheels America empowers its local member
programs to strengthen their communities, one senior at a time.
Learn more at mealsonwheelsamerica.org.
About Bingo Blitz
Bingo Blitz® is the #1 free-to-play bingo game1, with over 1
million active players per day on social networks and mobile
platforms forming a large community of players from all over the
world. At Bingo Blitz, we care about our players and are driven by
a commitment to provide them with the highest quality product and
user experience. Through exciting narratives, innovative features,
and mega prizes, our mission is to reinvent the way people play
Bingo. Our unique social platform and content make it fun and easy
for millions of people to play and connect with each other
worldwide.
About Playtika
Playtika® Holding Corp. (NASDAQ: PLTK) is a mobile gaming
entertainment and technology market leader with a portfolio of
multiple game titles. Founded in 2010, Playtika was among the first
to offer free-to-play social games on social networks and, shortly
after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain
the world through infinite ways to play, Playtika has offices
worldwide and employs over 4,000 employees.
Video -
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Photo - https://mma.prnewswire.com/media/1844357/Playtika.jpg
Logo -
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[1] According to App Annie,
Bingo Blitz is the world's most popular free-to-play Bingo game by
worldwide downloads from Jan - Dec
2021 across iOS and Google Play.
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SOURCE Playtika