Angie Martinez,
Ruben Diaz Jr., Estevan Oriol and Bun B Join Fat Joe to Drive
Awareness for the Multi-City Initiative Creating Opportunity for
Underserved Youth
NEW
YORK, June 9, 2022 /PRNewswire/ -- Pepsi
Stronger Together and Grammy-nominated recording artist,
entrepreneur and philanthropist Fat Joe are teaming up, in
partnership with Gamesa Cookies, one of Mexico's most beloved consumer food brands and
largest manufacturer of cookies, to create a bigger stage for
aspiring musicians and artists - by launching their first national
scholarship search. The program, part of PepsiCo's series of
grassroots initiatives tailored to local communities, aims to
support underserved youth nationwide by inviting students to apply
to receive one of four $25,000
scholarships towards an education in music and arts.
"Across some of the largest cities in the country, Black and
Hispanic students under index on access to creative arts education,
despite the benefits and opportunities it provides. Addressing the
needs of underserved communities is why Pepsi Stronger Together was
created and given our brand's rich history and footprint in music
and entertainment, this program was a natural fit. We are honored
to have the help of leading artists like Fat Joe and Angie Martinez - people that have broken
barriers to get to where they are today - as we collectively look
to open more doors for multicultural youth who want to pursue an
arts education," said Derek Lewis,
PepsiCo's Multicultural Business and Equity Development
President.
The program kicks off in New York
City on June 12 where Fat Joe
will serve as Padrino (Godfather) of the Puerto Rican Day Parade on
the Pepsi Stronger Together and Gamesa float. He will be joined by
NYC radio personality Angie
Martinez, former Bronx
borough president Ruben Diaz Jr.,
and singer Tony Sunshine.
"I'm honored to work with Pepsi Stronger Together to create
opportunities for the next generation of multicultural leaders and
give them the resources to pursue their dreams in music and arts,"
Fat Joe said. "As an entertainer with a public platform, I take my
responsibility to blaze a trail for the future very seriously. It's
important that we empower our youth – especially from underserved
communities – so they have the confidence and foundation to reach
their full potential."
Following the NYC kick-off, Pepsi Stronger Together and Gamesa
will take the tour national with stops in Los Angeles, supported by internationally
celebrated photographer and film maker Estevan Oriol, and Houston, with help from Texas rapper and scene icon Bun B, before
culminating in Miami. The four
scholarship winners will be announced in October at iHeartRadio's
Fiesta Latina concert in celebration of Hispanic Heritage
Month.
High school seniors nationwide can apply online at
PepsiStrongerTogether.com until September
20, 2022. Each of the four cities will also feature a
designated site where students can apply in person with the help of
on-site staff, starting with Fat Joe's UP NYC store in the
Bronx.
As an extension of PepsiCo's Racial Equality Journey efforts,
this national scholarship program focused on music and arts adds to
PepsiCo's community investment, which together with the PepsiCo
Foundation, includes a commitment to provide more than 4,000
community college scholarships to support Black and Hispanic
students pursuing 2-year and 4-year degrees. To date, the Uplift
scholarship program is now available in 20 U.S. cities, and the
Foundation has disbursed funding for nearly 1,800 scholarships. It
has also provided nearly 300 community impact grants and created
pathways to high-quality careers through the Pathways to Readiness
and Empowerment Program.
About Pepsi Stronger
Together
Pepsi Stronger Together is a national initiative to empower and
engage communities around the country by providing tailored
programming and resources that bring people together. It was
conceived with the idea that now, more than ever, we must foster a
sense of connection and belonging, starting by investing locally.
Launched in May of 2020 in response to the COVID-19 pandemic -
engaging its network of partners in the South to shine a spotlight
on essential front-line workers in a variety of industries - Pepsi
Stronger Together was expanded in October of 2020 by partnering
with NBA teams and charitable organizations to foster, among other
things, community and police relations.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). Under this vision, Pepsi Stronger Together is continually
evolving the program to respond to the cultural moment and meet the
needs of communities across the United
States. Stay up to date at pepsistrongertogether.com, where
visitors can engage in conversation and learn about the latest
community initiatives and how to give back. Follow the conversation
on social media at @pepsistrongertogether.
About Gamesa®
Gamesa is Mexico's largest manufacturer of cookies.
The company was founded in 1921 as La Industrial S.A. and
acquired by PepsiCo in 1990. Gamesa markets cookies in the
United States, Central
and South America as well as the Caribbean and
is the leading cookie and cracker Hispanic brand in the US Grocery
channel. Now in its 100th year, Gamesa
continues to offer families a wide assortment of brands such as
Marias, Emperador, Arcoiris, Mamut, Chokis, Barra de Coco,
Saladitas, and Crackets, among others. Learn more about Gamesa by
following on
Facebook at www.facebook.com/GamesaUSA/ or
IG: @Gamesa.US.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79
billion in net revenue in 2021, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability at the center of how we will create value and growth
by operating within planetary boundaries and inspiring positive
change for the planet and people. For more information,
visit www.pepsico.com.
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SOURCE PepsiCo Beverages North America