PLANO, Texas, April 27, 2017 /PRNewswire/ -- Tostitos
Cantina is taking Cinco de Mayo to
the next level by reimagining the ultimate party game – the piñata
– and celebrating consumers' love of good times together with great
chips and salsa.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8079951-tostitos-cinco-de-mayo-digital-pinatas-sopapilla-chips/
From April 16 through May 6,
consumers can visit Tostitos.com to design a digital lookalike
piñata of themselves, using customizable options such as physical
features, expressions and clothing. By sharing their digital piñata
avatar on Facebook, Twitter or Instagram with the hashtags
#TostitosPinataParty and #Sweepstakes, participants are entered for
a chance to win a real-life version of that piñata and $1,000. One winner will be awarded every day
leading up to Cinco de Mayo, with
21 winners overall.
Tostitos, one of the marquee brands from PepsiCo's Frito-Lay
division, is also giving consumers a sweet Cinco surprise with
limited-time only Sopapilla flavored tortilla chips. Inspired by
traditional sopapilla desserts found in Mexican cantinas, these
chips combine cinnamon, sugar and a touch of honey for a sweet way
to celebrate Cinco de Mayo.
Sopapilla tortilla chips are joining Tostitos' Cantina lineup.
Available in Traditional, Thin & Crispy and Chipotle Thins, the
Tostitos Cantina line is inspired by authentic Mexican cantinas to
give you and your friends a true cantina experience at home.
"Tostitos is giving Cinco de
Mayo traditions a fun twist and helping consumers celebrate
in unique ways," said Pat O'Toole,
senior director of marketing, Frito-Lay
North America. "It's the ideal opportunity for getting
together with friends and that's what Tostitos is all about."
Tostitos Cantina Sopapilla Cinnamon & Sugar tortilla chips
are available nationally from April 26
through May 31 with the suggested retail price of
$3.29.
Every Cinco de Mayo celebration
also needs entertainment and Tostitos has it covered. In
partnership with JASH, a comedy-driven media company, founded
in partnership with comedians Sarah
Silverman, Michael Cera,
Tim Heidecker & Eric Wareheim and Reggie
Watts, Tostitos created a Cinco de
Mayo-themed music video with an original track written by
award-winning songwriter Adam
Schlesinger. The video is available on Tostitos' YouTube
channel and at Tostitos.com.
About Tostitos
Tostitos is one of many Frito-Lay
brands in North America – the
$14 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com, the Snack Chat
blog, http://www.snacks.com and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated approximately
$63 billion in net revenue in 2016,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around. We believe that
continuously improving the products we sell, operating responsibly
to protect our planet and empowering people around the world is
what enables PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
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visit:http://www.prnewswire.com/news-releases/tostitos-brings-the-party-irl-for-cinco-de-mayo-300447084.html
SOURCE Frito-Lay