OSLO, Norway, March 22, 2021 /PRNewswire/ -- Today, Opera
(NASDAQ: OPRA) is announcing a major rebranding of its
award-winning browser Opera Touch on iOS, which now changes its
name to Opera. This rebranding marks a new milestone for the
Norwegian browser maker. The company is unifying its brand and
products across all platforms to offer users a seamless browsing
experience on all their devices.
"Since the introduction of iOS 14 last year, when Apple
announced users could change their default browser, we have seen
tremendous interest in our flagship browser for iOS, particularly
from users in North America and
Europe." said Jona Bolin, Product Manager for Opera for iOS.
"Today, more users worldwide are choosing Opera as their mobile
browser for their state-of-the-art iOS devices."
The rebranding of Opera Touch to Opera is part of the browser's
launch's third-anniversary celebration. Back then, Opera launched
Opera Touch with the vision of providing a beautiful browser with a
minimalist design and an innovative user interface. The unique
aesthetics and functionality of Opera Touch won both the
prestigious Red Dot Design Award 2018 and
the iF Design Award in 2019.
The modern design makes it the best-looking browser for iOS
Featuring a new look on iOS, Opera introduces a modern UI,
keeping its minimalist design and the powerful features that Apple
users love. Users will initially notice a shift on their devices'
app icon where red becomes the new purple.
The revamp of the user interface in Opera also unveils a neater
and flatter design that gives the browser a more refined appearance
than before. The new-look replaces the diagonal background pattern,
initially introduced into Opera Touch, with flat surfaces and
removing shadows on bubbles and other elements. New icons have been
added in the bottom bar and the Fast Action button.
Upgrading users will foremost notice a change of colors in the
user interface. New themes have been introduced with intense and
impactful accent colors. The purple that was originally introduced
when the browser was launched is now gone. The light, dark and
private mode themes have all changed. Every page, background, text,
or element is affected to create a brand new impression and
The fast action button has less transparency than before,
brightening the page overlay to bring the content upfront,
improving the website's readability and visibility.
"We plan to keep adding additional UI changes in the upcoming
months. These additions will improve usability and aesthetics to
give our users a more enjoyable browsing experience on their
beautiful iOS devices. This is something unique that no other
browser available on the App Store currently offers." said
A perfect companion for personal computers
The Opera browser for iOS is a perfect companion for those who
use Opera on their personal computers or laptops. When users click
the Flow icon on the sidebar, a QR code appears, which can be
scanned with the Opera browser on their iOS device. This connection
securely links the users computer and mobile device so they can
share links, notes, images, files and other information seamlessly
with no logins needed.
Opera also comes with a built-in crypto wallet that allows users
to send and receive crypto, make blockchain transactions, and
browse the decentralized web. Users can sync their crypto-wallet
between devices to check their balance and transactions on their
smartphones or personal computers.
"Cryptocurrencies are hot, and since the beginning of the year,
there has been a high demand for crypto-wallets. However, some
people still haven't taken this step because they don't know where
to start," said Bolin. "The Opera wallet supports the Ethereum
platform, one of the most widely used currencies. Once users top up
their Ether in the Opera wallet, they can start making transactions
and get virtual collectibles to store in their wallet."
As always, the Opera browser for iOS comes with a set of
features that offer enhanced protection for privacy and security.
These features include an ad-blocker, a cookie dialog blocker, and
cryptocurrency mining protection, which safeguards against hackers
hijacking the CPU to mine cryptocurrency.
High interest in Opera since the launch of iOS 14
In September 2020, Apple announced
the introduction of iOS 14. Since then, users have finally been
able to change their default browsers from Safari. This began a
significant growth opportunity for Opera's flagship browser on iOS
to be adopted by more people in Europe and North
The mobile browser has also become the fastest-growing mobile
browser for Opera, with a 65% YoY growth on its user base as of
February 2021. With this opportunity,
Opera plans to continue expanding its user base of more than 380
million users worldwide, with 200 million of them choosing Opera
products on smartphones.
The new version Opera for iOS will be available for download on
the App Store starting at 15:00 CET
for new users. Existing users will get a gradual rollout to the
latest version of the app.
Opera is a leading global internet brand with an engaged and
growing base of over 380 million MAUs. Building on over 20 years of
innovation, starting with our browser products, we are increasingly
leveraging our brand as well as our massive and highly active user
base in order to expand our offerings and our business. Today, we
offer users across Europe,
Africa and Asia a range of products and services that
include our PC and mobile browsers as well as our AI-powered news
reader, Opera News, and our app-based fintech solutions.
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SOURCE Opera Limited