EAST HANOVER, N.J.,
May 6, 2021 /PRNewswire/
-- Today, the RITZ brand, one of America's favorite crackers,
launches a campaign titled "Foster
Welcome" to celebrate foster parents this Mother's Day and
Father's Day. In partnership with the National Foster Parent
Association, the program shines a light on foster moms and dads and
their role in helping children in need feel welcome. "Foster Welcome" is the next iteration of the
RITZ purpose platform, "A Taste of Welcome," which aims to promote
inclusivity and a sense of belonging by recognizing
underrepresented groups of people and highlighting their unique
experiences.
As a continuation of the brand's mission to make the world a
more welcoming place, RITZ is celebrating and raising
awareness around foster parents and the impact they have on the
children they welcome into their lives. In the U.S., there are
approximately 424,000 foster children1 supported by
foster parents who assume an immense responsibility and open their
homes to give children a sense of home.
"Mother's Day and Father's Day are the perfect occasions to
celebrate all the foster parents who might not get the recognition
they deserve during this time of year," says Santiago Gomez
Bernal, Associate Marketing Director at RITZ. "Through our
partnership with the National Foster Parent Association, we've
learned there is much more to be done to help and support the
incredible work these parents do every day. With this partnership,
we hope to elevate their inspiring stories and raise awareness
around how meaningful it is to be a foster mom or dad, from large
families to single parents to same sex parents, they are truly the
ultimate welcomers, and we are honored to share their stories."
As part of the program, RITZ released a long form video, titled
"Foster Welcome," which illustrates
the emotional, but exciting experience of welcoming a new foster
child into the family. Created in partnership with The Martin
Agency and the National Foster Parent Association, the team worked
together to ensure the story brought to life the authentic and real
emotions foster parents and children experience during this first
meeting. The video encapsulates the nervousness and excitement a
foster parent often feels, and allows the viewer to appreciate the
important role these parents play in supporting children's
lives.
"At the National Foster Parents Association, we prioritize the
education and advocacy for foster parents across the country," said
Irene Clements, Executive Director
of the National Foster Parents Association. "We are thrilled to
have the support of RITZ Crackers and know their work to celebrate
foster parents means so much to the foster community. We hope that
this program from RITZ and our partnership will inspire those
interested in making a difference to join us in welcoming children
into their families."
RITZ has also created fun and playful Instagram stickers for
foster parents to use when sharing photos of their family. For
privacy reasons, in some states, foster parents are unable to share
the identity of their foster kids when posting on social. They have
had to resort to editing photos with censor bars or other icons,
like hearts, which often block the child's joyful smile. With these
stickers, RITZ is providing an alternative and letting users access
these stickers simply by typing in #FosterWelcome into the sticker
search bar on Instagram Stories to share photos of their
families.
For more information, visit TasteofWelcome.com and follow RITZ
on Facebook and Instagram.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2019 net
revenues of approximately $26 billion, MDLZ is leading the
future of snacking with iconic global and local brands such
as OREO, belVita and LU biscuits; Cadbury
Dairy Milk,
Milka and Toblerone chocolate; Sour
Patch Kids candy and Trident gum.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ.
1Nielsen, Total US xAOC+C — 52 weeks
ending 6/27/20
Contact
Corina DeFeo
cdefeo@webershandwick.com
212.836.3772
1 Children's Rights. Foster Care Fact Sheet.
https://www.childrensrights.org/newsroom/fact-sheets/foster-care/#:~:text=On%20any%20given%20day%2C%20there,for%20five%20or%20more%20years
View original content to download
multimedia:http://www.prnewswire.com/news-releases/ritz-brand-celebrates-foster-parents-this-mothers-and-fathers-day-with-inspiring-foster-welcome-campaign-301285533.html
SOURCE RITZ®