BEIJING, May 26, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, announced recently that it has been
recognized as Campaign Asia-Pacific's 2020 Digital Media Innovator
of the Year for its best-in-class entertainment and digital
marketing under the publication's prestigious Digital Media Awards.
iQIYI also received the Bronze Award in the Most Innovative Media
Technology category for its innovative ZoomAI video enhancement
technology.
The Digital Media Awards China, run by leading industry
publication Campaign Asia-Pacific, celebrates the best digital
marketing work, innovation and talent across Greater China and recognizes the region's
growing influence in the global digital media industry.
Participants and entries mainly hail from leading marketers,
digital marketers and agencies in Greater
China.
The Digital Media Innovator of the Year Award is testament to
iQIYI's commitment to innovation and its focus on both original
content and technology to provide users with diverse entertainment
content, convenient and exciting viewing experiences as well as a
diversified entertainment ecosystem.
The company recently launched original content including
Youth With You Season 2, I'm CZR Season 2,
iPARTMENT Season 5 and Winter
Begonia, whilst at the same time creating more diverse
viewing experiences for users with products and services such as
Suike, iQIYI Comic App and Zeal Beauty.
In the case of Youth With You Season 2, it has
introduced a multi-perspective watching mode that allows users
to simultaneously watch the public performance of the show's over
100 trainees from a view of the whole stage and
a separate view that focuses on their favorite trainee.
Besides, Suike, iQIYI Comic App and Zeal Beauty bring users more
content and interactive ways to enrich engagement.
In terms of marketing, iQIYI created the New Consumption
Ecosystem Network, a solution that connects young people's
consumption needs with advertisers' marketing demands, and links up
content, technology, VIP members and brands in a consumption
ecosystem.
The Most Innovative Media Technology accolade was awarded to
iQIYI for its ZoomAI video enhancement technology used in restoring
classic films. ZoomAI contains different kinds of algorithms, such
as super resolution, video interpolation, color enhancement and
de-noise. Using ZoomAI algorithms, iQIYI restores classic films in
record time. Restoration of an original 2-hour film usually
requires the efforts of 10 people in 20 working days, while ZoomAI
can complete the task in just 12 hours. iQIYI restored and screened
49 classic drama series and 22 classic films in 2019.
This year's wins follow gold awards in 2018 and 2019,
demonstrating iQIYI's position as a digital media marketing leader
in the minds of industry participants and advertisers.
The panel of judges for this year's awards attributed iQIYI's
success to three main reasons. Firstly, iQIYI's insights into youth
culture are unparalleled and the firm has quickly provided this
demographic with content and services that meet its diverse needs.
Secondly, iQIYI is committed to its mission of "making dreams
inspired and happiness immersed". Lastly, iQIYI believes in an open
platform ecosystem and growing together with the entire
industry.
In the future, iQIYI will continue to innovate content,
marketing and technology to help build a diversified entertainment
ecosystem that benefits everyone.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.