MONTREAL, Feb. 9, 2022 /PRNewswire/ -- WowWee®, a leading
manufacturer of innovative consumer entertainment products, and
Hasbro®, global play and entertainment company, today announced a
partnership to bring iconic HASBRO
GAMING to the outdoor play space & introduce a new line
of NERF SUPER SOAKER products.
Launching this spring, WowWee will introduce a new line of NERF
SUPER SOAKER products that will change water battle, water sport,
and pool play for everyone! Leading the water toy line is the
RoboBlaster, an unprecedented interactive target that comes alive
as the ultimate backyard toy. Battle warriors of all ages will dash
and dodge as the RoboBlaster UNLEASHES THE ULTIMATE SOAK. How to
win? Knock down the targets! Look out for more in & out of pool
fun with ride-on inflatables, mega backyard inflatables, and many
more epic summer toys!
In addition, WowWee will also be expanding the renowned
HASBRO GAMING portfolio into the
backyard with integrated water play and super-sized game board
competition for the entire family. The Spring 2022 lineup will kick
off with three exciting SPLASH GAMES titles: Twister, Operation and
Crocodile Dentist. You've never seen these classic games like this
before!
"We are thrilled to be partnering with Hasbro on these exciting
new product lines," said Michael
Yanofsky, VP of Sales at WowWee. "Both companies strive to
deliver fun and exciting experiences for all families, and we look
forward to introducing this new twist on classic game play and
more."
Jess Richardson, VP Licensed
Consumer Products at Hasbro, expressed, "We are excited to partner
with WowWee and drive innovation across NERF SUPER SOAKER and
HASBRO GAMING in water play and
activity. We look forward to making a splash in families'
backyards this summer."
With both SPLASH GAMES and NERF SUPER SOAKER product lines
launching this spring, it's time for families to test their skills
and GET SOAKED!
About WowWee
WowWee® is a global innovator and industry leader in developing,
marketing, and distributing hi-tech consumer robotic, toy, and
entertainment products. Since its launch in 1988, WowWee has
revolutionized the way consumers interact with robotics - fusing
technology and imagination to deliver award-winning toys and
gadgets such as Robosapien® and MiP®, The Toy Association's
Innovative Toy of the Year (TOTY) in 2015. WowWee's Fingerlings®-
the first-ever line of animatronic collectible toys - instantly
skyrocketed in popularity, topping retail best-selling lists around
the world, and won the 2018 Collectible Toy of the Year and overall
Toy of the Year awards. Also, the company won Plush Toy of the Year
in 2020 for its licensed, official Pinkfong Baby Shark™ Song
Puppets with Tempo Control. Currently, its Got2Glow™ Fairy Finder is nominated for a 2022 TOTY. With
offices in Montreal, San Diego, and Hong
Kong, WowWee continues to innovate across the toy and
entertainment categories. Please visit http://www.wowwee.com
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to making the world a better place for all children, fans
and families. Hasbro delivers immersive brand experiences for
global audiences through consumer products, including toys and
games; entertainment through eOne, its independent studio; and
gaming, led by the team at Wizards of the Coast, an award-winning
developer of tabletop and digital games best known for fantasy
franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company's unparalleled portfolio of approximately 1,500
brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS &
DRAGONS, POWER RANGERS, PEPPA PIG
and PJ MASKS, as well as premier partner brands. For the past
decade, Hasbro has been consistently recognized for its corporate
citizenship, including being named one of the 100 Best Corporate
Citizens by 3BL Media and one of the World's Most Ethical Companies
by Ethisphere Institute. Important business and brand updates are
routinely shared on our Investor Relations
website, Newsroom and social channels (@Hasbro on Twitter,
Instagram, Facebook and LinkedIn.)
© 2022 Hasbro, Inc. All Rights Reserved.
NERF is a trademark of Hasbro and is used with permission. ©
2021 Hasbro. All Rights Reserved. Licensed by Hasbro.
TWISTER and HASBRO and all related trademarks and logos are
trademarks of Hasbro, Inc. © 2021 Hasbro. All Rights Reserved.
OPERATION and HASBRO and all related trademarks and logos are
trademarks of Hasbro, Inc. © 2021 Hasbro. All Rights Reserved.
CROCODILE DENTIST and HASBRO and all related trademarks and
logos are trademarks of Hasbro, Inc. © 2021 Hasbro. All Rights
Reserved.
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SOURCE WowWee