Groupon Names TBWA\\Chiat\\Day New York Creative Agency of Record
January 15 2020 - 4:01PM
Business Wire
Named Adweek's 2018 Global Agency of the Year
and #5 on the AdAge 2019 A-List, TBWA’s clients include Adidas,
Hilton and Nissan
Groupon, a global leader in local commerce, has selected
TBWAChiatDay New York—part of Omnicom Group—as its creative agency
of record to help the company continue transforming its business
into an experiences marketplace that helps people enrich their
lives by discovering more of the world around them.
TBWAChiatDay New York will partner with Groupon to develop a new
global brand position and campaign that supports its vision of
becoming the daily habit in local. TBWA works with some of the
world’s top brands, including Adidas, Apple, Hilton and
Nissan—building world-class teams around the power of Disruption
and the undeniable effect of breakthrough creative.
"As we’re evolving our product and business, we’re excited to
partner with TBWA to bring our value proposition to life in a way
that creates a deeper connection with our customers and merchants,”
said Groupon’s Chief Marketing Officer Craig Rowley. “TBWA’s proven
track record of executing alongside some of the world’s largest
brands—plus the number of exciting ideas they brought to the
table—made them the right choice to help us create a narrative that
drives more people to Groupon.”
In 2018, Adweek named TBWA its "Global Agency of the Year," and
in 2019 the agency was named to the AdAge A-List, recognized as one
of Fast Company’s World’s Most Innovative Companies, and New York
was the 5th most awarded agency at the Cannes Lions International
Festival of Creativity, due to its creative renaissance and strong
client relationships.
“We are thrilled to be working with Groupon,” said Nancy Reyes,
president, TBWAChiatDay New York. “We love their business and the
team, and we are incredibly excited to bring the creative ideas to
life and to help more people discover how Groupon can enhance their
lives.”
TBWA’s first work for Groupon will launch in the first half of
the year.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
About TBWAWorldwide
TBWA is The Disruption® Company: the cultural engine for 21st
century business. Named one of the World's Most Innovative
Companies by Fast Company and Adweek's 2018 Global Agency of the
Year, we create disruptive ideas that locate and involve brands in
culture, giving them a larger share of the future. Our collective
has 11,300 creative minds across 275 offices in 95 countries and
also includes brands such as Auditoire, Digital Arts Network (DAN),
eg+ worldwide, GMR, The Integer Group®, TBWAMedia Arts Lab,
TBWAWorldHealth and TRO. Global clients include adidas, Apple,
Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore
Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us
on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com) is
a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20200115005816/en/
Media Contacts: Groupon Nick Halliwell 312.999.3812
nhalliwell@groupon.com
TBWA Anaka Kobzev 212.804.1196 anaka.kobzev@tbwaworld.com
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