NEW YORK, July 15, 2021 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company that provides the world's leading Commerce Media Platform,
today announced the appointment of two key hires to its Product
Innovation team: Joshua
Koran as Executive Vice President, Data and Policy, and
Karsten Rieke, Senior Director,
Product Management for Identity and Privacy. In a constantly
evolving technological and regulatory landscape, Koran and Rieke
will play critical roles in the development of Criteo's product
roadmap to drive trust among consumers, marketers, and media
owners, and foster a rich open internet ecosystem that benefits all
parties.
Support Growth and Development in Product Innovation
Koran joins Criteo as Executive Vice President, Data and Policy,
with more than 20 years of product management and innovation
experience, including leadership roles with Turn,
AT&T AdWorks, ValueClick, and Yahoo!, and most recently,
as Programmatic Chief Technology Officer and Head of Innovation
Labs at Zeta Global. Koran is a recognized thought leader in the
digital advertising and marketing ecosystem, having pioneered many
innovations in personalization and predictive analytics, for which
he is a named inventor on 26 granted patents.
As the industry adapts to regulation and policy changes, Koran
will be responsible for driving strategic product initiatives for
the Criteo AI Lab. This includes using machine learning technology
to find new solutions that respect privacy while driving measurable
outcomes for marketers and improved monetization
for media owners across the open internet. He will also
support Criteo's privacy and public affairs work to aid Criteo's
promotion of privacy-by-design open standards for the future of
addressable media. He is based in California and will report to Todd Parsons, Chief Product Officer.
Todd Parsons noted: "The future
of the internet is people-centric. As a pioneer in our space,
Joshua brings deep experience to propel innovation in improving
commerce outcomes while empowering people with more choice,
transparency, and control of their data. I'm thrilled to have him
part of the team as we build the solutions that power a better
internet for us all."
Lead Product Efforts for Post-Cookie Ecosystem
As Senior Director Product Management, Rieke will
help drive the product strategy for Criteo's identity and
privacy solutions, enabling marketers and media owners to
effectively leverage their first-party data within Criteo's
Commerce Media Platform. He joins Criteo with over 20 years of
product management experience, most recently as Senior Vice
President of Product Management at LiveIntent, where he led the
identity product team focusing on attribution in cookie-less
environments.
As the ecosystem looks to upgrade to new forms of addressable
media, Rieke will also lead the development of Criteo's
addressability solutions to enable seamless, responsible, and
effective use of audience data across the open internet.
Additionally, he will be responsible for enhancing the compliance
layer governing data associated with people and organizations.
Rieke is based in Germany and will
report to Ingmar Zach, Senior Vice
President, Product.
Ingmar Zach noted: "With people
increasingly using more web-enabled technology, addressable data
becomes the path forward for marketers and media owners to more
effectively engage, measure, and optimize their media while
safeguarding people's important privacy rights. Karsten's extensive
background in product management will allow us to build innovative
solutions that more rapidly and effective drive commerce outcomes.
We are excited to have him join the team."
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including our expectations regarding our market opportunity and
future growth prospects and other statements that are not
historical facts and involve risks and uncertainties that could
cause actual results to differ materially. Factors that might cause
or contribute to such differences include, but are not limited to:
failure related to our technology and our ability to innovate and
respond to changes in technology, uncertainty regarding the scope
and impact of the COVID-19 pandemic on our employees, operations,
revenue and cash flows, uncertainty regarding our ability to access
a consistent supply of internet display advertising inventory and
expand access to such inventory, including without limitation
uncertainty regarding the timing and scope of proposed changes to
and enhancements of the Chrome browser announced by Google,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, uncertainty regarding international growth
and expansion, the impact of competition, uncertainty regarding
legislative, regulatory or self-regulatory developments regarding
data privacy matters and the impact of efforts by other
participants in our industry to comply therewith, the impact of
consumer resistance to the collection and sharing of data, our
ability to access data through third parties, failure to enhance
our brand cost-effectively, recent growth rates not being
indicative of future growth, our ability to manage growth,
potential fluctuations in operating results, our ability to grow
our base of clients, and the financial impact of maximizing Revenue
ex-TAC, as well as risks related to future opportunities and plans,
including the uncertainty of expected future financial performance
and results and those risks detailed from time-to-time under the
caption "Risk Factors" and elsewhere in the Company's SEC filings
and reports, including the Company's Annual Report on Form 10-K
filed with the SEC on February 26,
2021, and in subsequent Quarterly Reports on Form 10-Q as
well as future filings and reports by the Company. Importantly, at
this time, the COVID-19 pandemic continues to have a significant
impact on Criteo's business, financial condition, cash flow and
results of operations. There are significant uncertainties about
the duration and the extent of the impact of the virus.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company that
provides the world's leading Commerce Media Platform. 2,500
Criteo team members partner with over 20,000 marketers and
thousands of media owners around the globe to activate the world's
largest set of commerce data to drive better commerce outcomes. By
powering trusted and impactful advertising, Criteo brings
richer experiences to every consumer while supporting a fair and
open internet that enables discovery, innovation and choice. For
more information, please visit www.criteo.com.
Criteo Public Relations
Jessica Meyers, Director, PR,
Americas, j.meyers@criteo.com
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SOURCE Criteo