Blackbaud’s Charitable Giving Report Reveals Emerging Digital Trends as Online Giving Outperformed Traditional Giving in 20...
February 02 2016 - 9:20AM
Continuing its tradition of providing the global philanthropic
community with the latest data and expertise to help inform
nonprofit fundraising strategies, Blackbaud, Inc. (NASDAQ:BLKB),
today released its Charitable Giving Report, featuring the first
look at how nonprofit fundraising performed in 2015. As the largest
analysis of charitable giving data available, the report includes
overall giving data from nonprofit organizations representing $18.2
billion in total fundraising revenue and online giving data from
nonprofit organizations representing $2.2 billion in online
fundraising from 2015.
- Download the report:
www.blackbaud.com/charitablegiving
“Giving trends from 2015 continue to reinforce
the importance of the multichannel donor in a post-recession
fundraising environment. Online giving reached new highs in 2015
and donations made on mobile devices have become the new normal,”
said Steve MacLaughlin, presenter of the Charitable Giving Report
and director of Analytics at Blackbaud. “Donors have made the shift
to digital and mobile giving. Nonprofits that invest in these areas
are poised to benefit today and into the future.”
Key findings from Blackbaud’s Charitable
Giving Report include:
- Overall giving grew approximately 1.6% in 2015
- Online giving grew 9.2% in 2015 compared to 2014
- Online donations were 7.1% of all fundraising in 2015
- #GivingTuesday online donations were up 52% in 2015
- Nearly 14% of online donations were made on a mobile device in
2015
According to the report, international affairs
organizations grew the most in 2015, higher education institutions
had the largest increase in online giving for the second
consecutive year, and small nonprofits continue to have
significantly better fundraising growth rates than both large and
medium-sized organizations. Several sectors, including human
services and public & society benefit, had a decrease in
year-over-year fundraising performance.
To view more charitable giving trends, download
the report at www.blackbaud.com/charitablegiving. Updated on the
first of each month and based on year-over-year percent changes,
visit The Blackbaud Index to stay up-to-date on the latest
fundraising trends and experience the recently enhanced interactive
Index charts.
About the 2015 Charitable Giving
ReportThe Charitable Giving Report leverages findings from
The Blackbaud Index to provide the largest analysis of actual
overall and online charitable giving data for the global
philanthropic community. The goal of the report is to provide a
benchmark for giving and help inform nonprofits’ fundraising
strategies in 2016.
About Blackbaud Serving the
worldwide philanthropic community for more than 30 years, Blackbaud
(NASDAQ:BLKB) combines innovative software and services,
and expertise to help organizations achieve their missions.
Blackbaud works in over 60 countries to power the passions of
approximately 35,000 clients, including nonprofits, K-12 private
and higher education institutions, healthcare organizations,
foundations and other charitable
giving entities, and corporations. The company offers a
full spectrum of cloud and on-premise solutions, as well as a
resource network that empowers and connects organizations of all
sizes. Blackbaud's portfolio of software and services
support nonprofit fundraising and relationship management,
eMarketing, advocacy, accounting, payments and analytics, as well
as grant management, corporate social responsibility, and
education. Using Blackbaud technology, these organizations raise,
invest, manage and award more than $100 billion each year.
Recognized as a top company, Blackbaud is headquartered in
Charleston, South Carolina and has operations in the United States,
Australia, Canada, Ireland and the United Kingdom. For more
information, visit www.blackbaud.com.
Forward-looking
StatementsExcept for historical information, all of the
statements, expectations, and assumptions contained in this news
release are forward-looking statements that involve a number of
risks and uncertainties, including statements regarding the
introduction of new products and product features, as well as the
expected benefits of the new products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC’s website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
Media Contact
Nicole McGougan
Public Relations
843-654-3307
nicole.mcgougan@blackbaud.com
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