App Store Shatters Records on New Year’s Day
January 05 2017 - 8:30AM
Business Wire
$240 Million in Customer Purchases Makes Jan. 1, 2017 the App
Store’s Busiest Day Ever
App Developers Earned $20 Billion in 2016 — Up 40% from 2015
Apple® today announced that the App Store® welcomed 2017 with
its busiest single day ever on New Year’s Day, capping a
record-breaking holiday season and a year of unprecedented
developer earnings and breakout app hits. In 2016 alone, developers
earned over $20 billion, up over 40 percent from 2015. Since the
App Store launched in 2008, developers have earned over $60
billion, creating amazing app experiences for App Store customers
across iPhone®, iPad®, Apple Watch®, Apple TV® and Mac®. Those
efforts helped kick off 2017 with a remarkable start, making New
Year’s Day the highest single day ever for the App Store with
nearly $240 million in purchases.
“2016 was a record-shattering year for the App Store, generating
$20 billion for developers, and 2017 is off to a great start with
Jan. 1 as the single biggest day ever on the App Store,” said
Philip Schiller, Apple’s senior vice president of Worldwide
Marketing. “We want to thank our entire developer community for the
many innovative apps they have created — which together with our
products — help to truly enrich people’s lives.”
Customers broke all-time records this holiday season with
purchases from the App Store topping $3 billion in December. In the
same month, Nintendo’s Super Mario Run made history with more than
40 million downloads in just four days after its release, and was
the most downloaded app globally on Christmas Day and New Year’s
Day.
Super Mario Run is also among last year’s top 10 most downloaded
apps worldwide, with Pokémon Go taking the top spot. Pokémon Go, a
beloved game from Niantic, quickly became a cultural phenomenon in
mid-2016. Prisma, Reigns, Procreate, Lumino City, Sweat With Kayla
and djay Pro, from some of Apple's independent developers, were
among the most successful apps for iPhone, iPad, Apple TV, Apple
Watch and Mac, respectively. The App Store offers 2.2 million apps
in total, up over 20 percent from last year.
With the App Store available in 155 countries, Apple’s customers
have access to millions of apps to make their lives easier, enrich
their passions and connect with people from all around the world.
The App Store’s top-grossing markets include the US, China, Japan
and the UK, with China experiencing record year-over-year growth at
an incredible 90 percent. The global impact of the App Store was
captured this past year with two campaigns — Apps for Earth and
Games for (RED). In partnership with the World Wildlife Fund and
(RED), customers were empowered to make a difference, helping to
protect life on our planet and join the fight against AIDS. The
custom content created by each campaign’s participating developers
helped raise over $17 million in total for the two
organizations.
With the introduction of iMessage® apps and SiriKit in iOS 10,
developers created exciting new types of app experiences. iPhone
and iPad customers now have access to over 21,000 iMessage apps to
send stickers and easily collaborate with friends, and for the
first time ever, users can ask Siri® to book rides, make payments,
return a call and more.
Since subscriptions became available across all 25 app
categories this fall, including Games and Kids, customers can
subscribe to their favorite services from over 20,000 apps, with
Netflix, HBO Now, Line, Tinder and MLB.com At Bat among last year’s
most popular. iPhone and iPad customers grew the App Store’s
subscription billings significantly in 2016, to $2.7 billion, up 74
percent from 2015.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR
website (www.apple.com/newsroom), or call Apple’s Media Helpline at
(408) 974-2042.
© 2017 Apple Inc. All rights reserved. Apple, the Apple logo,
App Store, iPhone, iPad, Apple Watch, Apple TV, Mac, iMessage and
Siri are trademarks of Apple. Other company and product names may
be trademarks of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170105005588/en/
AppleLisa Israel, 408-974-2118lisrael@apple.comStephanie Saffer,
408-974-5160ssaffer@apple.com
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