EMERYVILLE, Calif.,
Nov. 30, 2020 /PRNewswire/
-- Amyris, Inc. (Nasdaq: AMRS), a leading synthetic
biotechnology company active in the Clean Health and Beauty markets
through its consumer brands, and a top supplier of sustainable and
natural ingredients, announced today record sales revenue from its
consumer brands during this year's Black Friday sales event.
Black Friday Biossance Online Business Highlights
- 3X sales revenue compared to 2019 Black Friday
- Biossance.com exceeded $1
million in sales revenue
- Number of customers increased 129% versus 2019
- 57% of first-time customers drove 60% of
sales
- Average Black Friday order value was up 19% versus last
year
Amyris' consumer brands are experiencing an excellent fourth
quarter with BiossanceTM, its Clean Beauty skincare
brand, leading the way. The BiossanceTM brand recorded
three times sales revenue compared to its 2019 Black Friday
event.
Amyris also wholly owns PipetteTM, its baby and
mother care brand, and PurecaneTM, the purest,
no-calorie sweetener. Each of the brands is available through its
own direct-to-consumer online channel as well as through online and
brick-and-mortar retail partners. Both brands experienced strong
online consumer traffic during this year's Black Friday event with
over 50% of sales revenue originating from new customers.
Throughout 2020, consumers have shifted a significant part of
their shopping to online, and this pattern continues into the
holiday season with strong sales being generated from Amyris'
direct-to-consumer ecommerce sites; Biossance.com, Pipettebaby.com,
and Purecane.com.
John Melo, President and Chief
Executive Officer of Amyris commented, "Our Biossance.com business
alone exceeded $1 million in sales
revenue during the three-day Black Friday period. All our consumer
brands and channels demonstrated a very strong performance on Black
Friday, setting new company records for orders shipped and new
consumers coming to our brands. We are on track to deliver as much
sales revenue for our consumer business in the fourth quarter as we
did for the entirety of 2019."
Amyris invested in its digital readiness over the past few years
to ensure easy access by consumers to its brands. In anticipation
of consumers' doing more online shopping this holiday season,
extensive planning went into preparing the supply chain so that
fulfillment and shipping would be able to respond to high consumer
demand.
About Amyris
Amyris (Nasdaq: AMRS) is a science and
technology leader in the research, development and production of
sustainable ingredients for the Clean Health & Beauty and
Flavors & Fragrances markets. Amyris uses an impressive array
of exclusive technologies, including state-of-the-art machine
learning, robotics and artificial intelligence. Our ingredients are
included in over 3,000 products from the world's top brands,
reaching more than 200 million consumers. Amyris is proud to own
three consumer brands - all built around its No Compromise® promise
of clean ingredients: Biossance™ clean beauty skincare, Pipette™
clean baby skincare and Purecane™, a zero-calorie sweetener
naturally derived from sugarcane. For more information, please
visit www.amyris.com.
Forward-Looking Statements
This release contains
forward-looking statements, and any statements other than
statements of historical fact could be deemed to be forward-looking
statements. These forward-looking statements include, among other
things, statements regarding future events, such as the expected
delivery of 2020 fourth quarter sales revenue for the Consumer
business. These statements are based on management's current
expectations and actual results and future events may differ
materially due to risks and uncertainties, including risks related
to Amyris's liquidity and ability to fund operating and capital
expenses, risks related to potential delays or failures in
development, production and commercialization of products, risks
related to Amyris's reliance on third parties (including in the
supply chain), and other risks detailed from time to time in
filings Amyris makes with the Securities and Exchange Commission,
including Annual Reports on Form 10-K, Quarterly Reports on Form
10-Q and Current Reports on Form 8-K. Amyris disclaims any
obligation to update information contained in these forward-looking
statements, whether as a result of new information, future events,
or otherwise.
Amyris, the Amyris logo, No Compromise, Biossance, Pipette, and
Purecane are trademarks or registered trademarks of Amyris, Inc. in
the U.S. and/or other countries.
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SOURCE Amyris, Inc.