CHARLES
TOWN, W.Va., Jan. 8, 2024
/PRNewswire/ -- American Public Education, Inc. (Nasdaq: APEI)
today announced that Karmela Gaffney
has joined the company as Senior Vice President and Chief Marketing
Officer (CMO). A marketing professional with over 25 years of
experience driving successful digital and integrated marketing
strategies at Fortune 500 companies and higher education
institutions, Ms. Gaffney will lead the APEI team to expand market
strategy, shape brand identity, and attract and retain students on
behalf of APEI's four educational institutions.
Ms. Gaffney, APEI's Acting Chief Marketing Officer since
July 2023, previously served as CMO
at Academic Partnerships, where she led digital and organic
marketing, operations, brand and product marketing, field sales,
public relations, student experience, and research.
"I am pleased that Karmela will continue her critical role in
attracting new students, shaping our institutions' brand identities
and expanding our student engagement," said Angela Selden, President and Chief Executive
Officer of APEI. "Her strategic vision and innovative approaches
align with APEI's mission to provide inclusive, high-quality,
relevant education that empowers learners to achieve their
ambitions, serve their communities, and realize a return on their
educational investments."
Ms. Gaffney has a wealth of expertise in marketing strategy,
brand development, product marketing, partner marketing, and
customer engagement across Business-to-Consumer (B2C) marketing.
She has led large teams to deliver demand generation, customer
acquisition, and retention strategies throughout the entire
enrollment lifecycle.
"I'm honored to join an incredible senior leadership team that
shares a passion for serving adult learners of all backgrounds,"
said Ms. Gaffney. "I am excited to continue driving successful
student outcomes and expanding brand awareness as growth
initiatives fueled by marketing – across all education units."
Before working at Academic Partnerships, Ms. Gaffney served as
Vice President of Digital and eCommerce Marketing at University of Phoenix, where she led the strategy
and implementation of all marketing endeavors including the
development of a consumer roadmap and web content strategy. Before
that, she served in several senior roles at Choice Hotels
International, and Best Western Hotels & Resorts.
Ms. Gaffney holds a bachelor's degree from Arizona State University.
About American Public Education
American Public
Education, Inc. (Nasdaq: APEI), through its
institutions American Public University
System (APUS), Rasmussen University, Hondros College of Nursing, and Graduate
School USA (GSUSA), provides
education that transforms lives, advances careers, and improves
communities.
APUS, which operates through American Military University and
American Public University, is the leading educator to active-duty
military and veteran students* and serves approximately 90,000
adult learners worldwide via accessible and affordable higher
education.
Rasmussen University is a 120-year-old nursing and health
sciences-focused institution that serves approximately 13,500
students across its 22 campuses in six states and online. It also
has schools of Business, Technology, Design, Early Childhood
Education and Justice Studies.
Hondros College of Nursing focuses
on educating pre-licensure nursing students at eight campuses (six
in Ohio, one in Indiana, and one in Michigan). It is the largest educator of PN
(LPN) nurses in the state of Ohio** and serves approximately 2,800 total
students.
Graduate School USA is a
leading training provider to the federal workforce with an
extensive portfolio of government agency customers. It serves the
federal workforce through customized contract training (B2G) to
federal agencies and through open enrollment (B2C) to government
professionals.
Both APUS and Rasmussen are institutionally accredited by
the Higher Learning Commission (HLC), an institutional
accreditation agency recognized by the U.S. Department of
Education. Hondros is accredited by
the Accrediting Bureau of Health Education
Schools (ABHES). GSUSA is accredited by the Accrediting
Council for Continuing Education & Training (ACCET). For
additional information, visit www.apei.com.
*Based on FY 2019 Department of Defense tuition assistance
data, as reported by Military Times, and Veterans Administration
student enrollment data as of 2023.
**Based on information compiled by the National Council of
State Boards of Nursing and Ohio
Board of Nursing.
Contact:
Frank
Tutalo
Director, Public Relations
ftutalo@apei.com
571-358-3042
View original content to download
multimedia:https://www.prnewswire.com/news-releases/apei-names-karmela-gaffney-as-senior-vice-president-and-chief-marketing-officer-302027384.html
SOURCE American Public Education, Inc.