CAMBRIDGE, Mass., March 30, 2015 /PRNewswire/ -- Akamai
Technologies, Inc. (NASDAQ: AKAM), the global leader in Content
Delivery Network (CDN) services, today released its 2014 Online
Holiday Shopping Trends and Traffic Report. Based on data gathered
from Akamai's Retail Net Usage Index (NUI) and Real User Monitoring
(RUM) tools, which analyze the online and mobile traffic activity
of global e-tailers, the report provides insight into eCommerce and
mCommerce trends in the United
States during the 2014 holiday shopping season.
In addition to continued growth in traffic volumes this year,
the RUM data from Akamai's Intelligent Platform revealed that the
height of mobile activity peaked at 50 percent at 5 p.m. ET on Thanksgiving
Day, while Cyber Monday experienced the lowest mobile
traffic average at 30 percent. Even so, Cyber Monday proved to be
the most popular shopping day of the season, with overall retail
traffic peaking at almost 13 million page views per minute (V/PM)
according to Akamai's Retail NUI. This new high peak of page views
per minute represents a 16 percent increase year-over-year from the
2013 holiday season record of 11.2 million page views per
minute.
"While consumers are certainly embracing eCommerce across all
devices, the specifics around how and when they use particular
devices have become increasingly varied in this multiscreen
landscape," said Jason Miller, Chief
Strategist of Commerce at Akamai. "This means that retailers must
optimize for all devices and all scenarios to ensure fast, reliable
and secure user experiences. Reflecting on the past season's trends
– as well as their own users' experiences – will help retailers to
focus on meeting customers' expectations of a seamless experience
across devices."
Other highlights from the report include:
- The Monday before Thanksgiving
(Nov. 24) saw the fourth highest peak
page views per minute – and a 100 percent year-over-year uptick in
activity – suggesting that many consumers are browsing and shopping
well before the usual popular shopping days
- Most average peak browsing times shifted from 1 p.m. ET in 2013 to 9
p.m. ET in 2014. This may represent a move away from
the lunchtime desktop searches to the adoption and use of smaller
or more mobile screens for browsing in the evening
- Average mobile traffic during the busy shopping week was up two
percentage points from 2013, at 37 percent mobile activity in 2014:
- Android usage grew to 9.3 percent in 2014 from 8.7 percent in
2013
- iPads accounted for 14.8 percent of traffic in 2014 versus 14.5
percent in 2013
- iPhones comprised of 13.4 percent of traffic in 2014 in
comparison to 11.4 percent in 2013
- While Cyber Monday experienced the highest peak traffic of the
season, its mobile activity was the lowest, at 30 percent (versus
desktop activity)
- On Green Monday (Dec. 8), traffic
peaked at 7.1 V/PM while on Free Shipping Day (Dec. 18), traffic peaked at 5.5 V/PM
In addition, Akamai saw the following retail security trends on
Black Friday:
- During the 2014 holiday season, volumetric attacks decreased
while application layer attacks increased
- There was a 12 percent increase in the number of proxy
addresses in use on Black Friday 2014, potentially pointing to more
malicious attackers' attempts to hide among the throngs of
legitimate US-based shoppers
- Black Friday saw more than 2.5 times the normal number of web
application firewall (WAF) triggers, as measured against the
24-hour periods on the previous four Fridays
- The most common attack vectors were cross site scripting and
SQL injections
Akamai currently powers the eCommerce sites for 96 of the top
100 US online retailers, according to Internet Retailer Top 500
list. The full report can be found here. You can also hear
the findings in detail by listening to the Holiday Story
webinar.
About Akamai
As the global leader in Content Delivery Network (CDN) services,
Akamai makes the Internet fast, reliable and secure for its
customers. The company's advanced web performance, mobile
performance, cloud security and media delivery solutions are
revolutionizing how businesses optimize consumer, enterprise and
entertainment experiences for any device, anywhere. To learn how
Akamai solutions and its team of Internet experts are helping
businesses move faster forward, please visit www.akamai.com
or blogs.akamai.com, and follow @Akamai on Twitter.
Media
Contact:
|
|
|
|
Helen Yang
|
Tom Barth
|
Akamai
Technologies
|
Investor
Relations
|
hyang@akamai.com
|
tbarth@akamai.com
|
858-404-1436
|
617-274-7130
|
Logo - http://photos.prnewswire.com/prnh/20100225/AKAMAILOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/akamai-releases-2014-online-holiday-shopping-trends-and-traffic-report-300057253.html
SOURCE Akamai Technologies, Inc.