LONDON--Advertising firm WPP PLC (WPP.LN) said Wednesday its
wholly-owned operating network Kantar, is buying 87% of Press Index
S.A. (ALPRI.FR) in France for 6.81 euros per share.
MAIN FACTS:
-On completion, Kantar will file with the French Market
Authority, l'Autorite des marches financiers, a cash simplified
public tender offer to purchase the outstanding shares of Press
Index for the same price.
-Press Index is a search and media intelligence agency with
offices in France, U.K., Spain and Italy.
-Press Index's consolidated audited revenue for the year ended
Dec. 31, 2011 was EUR17.5 million, with gross assets of EUR 12
million as at the same date.
-WPP shares at 0800 GMT up 2 pence, or 0.25%, at 812 pence
valuing the company at 10.21 billion pounds.
-Write to Ian Walker at ian.walker@dowjones.com