Gaiam, Zaadz, LIME Media & Conscious Enlightenment Create Unified Source for LOHAS
August 06 2007 - 7:30AM
PR Newswire (US)
BROOMFIELD, Colo., Aug. 6 /PRNewswire-FirstCall/ -- Gaiam, Inc.
(NASDAQ: GAIA), Zaadz, Inc., Revolution, LLC, LIME Media and
Conscious Enlightenment, Inc. today announced a unified LOHAS
community under the Gaia.com(unity) banner. Gaiam will launch the
Gaia.com site in fall of this year. "Gaiam's vision for
Gaia.com(unity) is to become the global community of like-minded
people that aspire to effect positive change on the planet," said
Jirka Rysavy, founder and CEO of Gaiam. "Gaiam coined the term
LOHAS (Lifestyles of Health and Sustainability) in 1999 to describe
the global movement of expanding consciousness and growing
awareness of personal and planetary health. The term is now used
worldwide to describe this movement and magazines in several
countries carry the LOHAS name. With this new community we are
entering the next stage of LOHAS development and would like to
extend an invitation to entrepreneurs around the world, who are
passionate about personal and planetary wellness and authenticity,
to join us." Zaadz (http://www.zaadz.com/) is the leading social
networking site in the LOHAS space with 85,000 members and 850,000
unique visitors per month. Zaadz was founded by Brian Johnson, who
previously created the world's largest social networking site for
amateur sports (eteamz.com), which profitably serves three million
teams around the world. "Zaadz was created to inspire and empower
people to be the change they want to see and to change the world in
the process," said Brian Johnson, founder and CEO of Zaadz. "We're
excited to combine forces with a group of companies who share our
mission of positive change and I have no doubt that together we'll
accelerate the rate of change we can affect in the world." LIME
(http://www.lime.com/) is a multimedia lifestyle company with
multiple platforms focused on leading a healthier, greener, and
more balanced lifestyle. LIME is available on broadband television,
SIRIUS Satellite Radio channel 114, on demand with cable providers
nationally and at lime.com on the web and mobile phones. Lime.com
has 2,200,000 unique visitors per month and 200,000 daily
newsletters. LIME previously acquired Wisdom TV and has a library
of over 1,000 hours of visual content. LIME was majority owned by
Revolution. "When we got involved with LIME almost three years ago,
none of the major media companies were focused on sustainability
and we saw an opportunity to launch LIME as an independent media
brand," said Steve Case, founder and CEO of Revolution LLC. "Now
that the 'green' movement is becoming more mainstream, we concluded
it made sense to participate in the creation of a unified LOHAS
community and platform with our longtime partner Gaiam." CONSCIOUS
ENLIGHTENMENT (http://www.cenlightnement.com/) is an on-line and
off-line based community that owns and operates the Enlightenment
Card, a socially conscious credit card, Conscious Choice and Whole
Life magazines (with distribution in metropolitan cities from
Chicago to Los Angeles), Yogamates.com, a social network and video
channel and MonthlyYogadvd.com, a DVD and online video streaming
subscription club. "Conscious Enlightenment was created to educate
people about the alternatives that exist to create a more
sustainable and peaceful world," said Christopher Miglino, founder
and CEO of Conscious Enlightenment. "Gaiam has been a leader in the
LOHAS and cultural creative space for some time now, and we are
excited about the synergies that exist between our companies and
our ability to reach a broader audience." Gaiam
(http://www.gaiam.com/) is a lifestyle media company catering to
people who value personal development, natural health, ecological
lifestyles and inspirational entertainment. Gaiam has approximately
eight million direct customers, including over 100,000 paid
subscribers to its community and subscription clubs. Gaiam's home
media is carried by almost 70,000 retail stores in the U.S., the
widest direct distribution coverage in the country for any visual
media provider. Gaiam also distributes approximately 20 million
catalogs per year. DATASOURCE: Gaiam, Inc. CONTACT: Meryl Weinsaft
Cooper, +1-212-242-9353 ext 119, or Jodi Einhorn, +1-212-242-9353
ext 125, , both of LaForce+Stevens for Gaiam Web site:
http://www.gaiam.com/ http://www.zaadz.com/ http://www.lime.com/
http://www.cenlightnement.com/
Copyright