Elizabeth Arden Partners with International Speedway to Launch the Daytona 500(R) Fragrance for Men
February 08 2006 - 8:00AM
PR Newswire (US)
~ Unique Relationship Joins Two Industry Leaders to Create First
Sporting-Event Branded Fragrance ~ NEW YORK, Feb. 8
/PRNewswire-FirstCall/ -- Elizabeth Arden, Inc. (NASDAQ:RDEN)
("Elizabeth Arden") and International Speedway Corporation
(NASDAQ:ISCA)(OTC:ISCB) (BULLETIN BOARD: ISCB) ("ISC") today
announced the launch of the Daytona 500(R) fragrance for men. The
companies entered into an exclusive licensing agreement in 2005 for
the development, manufacture, marketing and distribution of men's
personal care products carrying the related trademarks of Daytona
International Speedway. "The creation of the Daytona 500 fragrance
represents an untapped branding approach that further complements
our portfolio of leading fragrances," said Elizabeth Arden Chairman
and Chief Executive Officer Scott Beattie. "The Daytona 500
fragrance leverages the prestige and popularity of this premier
sporting event to reach consumers and motorsports enthusiasts
across the country. We look forward to introducing this outstanding
fragrance at the 48th annual Daytona 500." "We are excited to
partner with Elizabeth Arden, a globally renowned cosmetics
leader," commented ISC President Lesa France Kennedy. "This unique
partnership further demonstrates the sport's expanding appeal to
non-traditional motorsports marketers. This agreement is a
testament to the global reach and brand recognition of our marquis
event, the Daytona 500. We will continue to work closely with
Elizabeth Arden to help maximize the success of our relationship."
Under the terms of the agreement, Elizabeth Arden will leverage the
premium value of the "World Center of Racing" in men's fragrance
and ancillary body products, including aftershave, skin-care
products, antiperspirants/deodorants, bath gels and body lotions.
About Elizabeth Arden: Elizabeth Arden is a global prestige
fragrance and beauty products company. The Company's portfolio of
leading brands includes the Elizabeth Arden fragrance brands Red
Door, Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden
5th avenue, Elizabeth Arden Provocative Woman; Elizabeth Taylor
fragrance brands White Diamonds Elizabeth Taylor and Elizabeth
Taylor's Passion, the fragrance brands of Britney Spears, curious
BRITNEY SPEARS(TM), IN CONTROL curious BRITNEY SPEARS(TM), and
fantasy BRITNEY SPEARS(TM); the Daytona 500(R) and GANT adventure
men's fragrances, White Shoulders; Geoffrey Beene's Grey Flannel;
Halston(R) and Halston Z-14(TM), PS(R) Fine Cologne for Men,
Design(TM); Wings; the Elizabeth Arden skincare lines, including
Ceramides, prevage(TM) Anti-Aging Treatment and Elizabeth Arden
Eight Hour Cream; and the Elizabeth Arden color cosmetics line.
BRITNEY SPEARS(TM) is a trademark licensed to Elizabeth Arden, Inc.
by Britney Brands, Inc. Allergan Dermatology and PREVAGE are
trademarks owned by Allergan, Inc. International Speedway
Corporation is a leading promoter of motorsports activities in the
United States, currently promoting more than 100 racing events
annually as well as numerous other motorsports-related activities.
The Company owns and/or operates 11 of the nation's major
motorsports entertainment facilities, including Daytona
International Speedway in Florida (home of the Daytona 500);
Talladega Superspeedway in Alabama; Michigan International Speedway
located outside Detroit; Richmond International Raceway in
Virginia; California Speedway near Los Angeles; Kansas Speedway in
Kansas City, Kansas; Phoenix International Raceway in Arizona;
Homestead-Miami Speedway in Florida; Martinsville Speedway in
Virginia; Darlington Raceway in South Carolina; and Watkins Glen
International in New York. Other motorsports entertainment facility
ownership includes an indirect 37.5 percent interest in Raceway
Associates, LLC, which owns and operates Chicagoland Speedway and
Route 66 Raceway near Chicago, Illinois. The Company also owns and
operates MRN Radio, the nation's largest independent sports radio
network; DAYTONA USA, the "Ultimate Motorsports Attraction" in
Daytona Beach, Florida, the official attraction of NASCAR; and
subsidiaries which provide catering services, food and beverage
concessions, and produce and market motorsports-related merchandise
under the trade name "Americrown." In addition, the Company has an
indirect 50 percent interest in a business called Motorsports
Authentics, which markets and distributes motorsports-related
merchandise licensed by certain competitors in NASCAR racing. For
more information, visit the Company's Web site at
http://www.iscmotorsports.com/. Statements made in this release
that express the Company's or management's beliefs or expectations
and which are not historical facts or which are applied
prospectively are forward-looking statements. It is important to
note that the Company's actual results could differ materially from
those contained in or implied by such forward-looking statements.
The Company's results could be impacted by risk factors, including,
but not limited to, weather surrounding racing events, government
regulations, economic conditions, consumer and corporate spending,
military actions, air travel and national or local catastrophic
events. Additional information concerning factors that could cause
actual results to differ materially from those in the forward-
looking statements is contained from time to time in the Company's
SEC filings including, but not limited to, the 10-K and subsequent
10-Qs. Copies of those filings are available from the Company and
the SEC. The Company undertakes no obligation to release publicly
any revisions to these forward-looking statements that may be
needed to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events. The inclusion of
any statement in this release does not constitute an admission by
International Speedway or any other person that the events or
circumstances described in such statement are material. DATASOURCE:
International Speedway Corporation CONTACT: Wes Harris, Senior
Director, Investor Relations of International Speedway Corporation,
+1-386-947-6465; or Sandra Gabriele, Public Relations for Elizabeth
Arden, +1-212-261-1110 Web site: http://www.iscmotorsports.com/
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