Breath Of Fresh Air: Viral ‘Cardano Girls’ Video Sparks Conversation About The Project
March 27 2024 - 11:00PM
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Cardano (ADA) has received plenty of criticism over the years,
whether it’s ADA’s price performance, its founder’s personality, or
its community’s “beef” with Solana. This time, the project’s
marketing team made the headlines after a viral video of female
Cardano users became viral on social media. The ‘Cardano Girls’
video has sparked a conversation about the project’s efforts to
reach a broader audience. Related Reading: Cardano (ADA) Eyes
Explosive 2000% Bull Run, Targeting $12 And Quadrupling ATH A
Breath Of Fresh Air In The Community The ‘Cardano Girls’ video was
uploaded by Lily Brodi, a content creator and Cardano user, and
went viral in hours. The video recreated a popular social media
trend of people playfully listing stereotypical practices of a
group of people with the phrase “We are (group). Of course, we…”
The trend, recreated by millions, including famous personalities
like Kim Kardashian, has reached the crypto community. Last week, a
“Crypto Girls” version of the trend was uploaded on X, which
prompted Brodi to make her own. Brodi’s version approached the
point of view of female Cardano investors, with the opening line
setting the lighthearted and playful tone: “We’re Cardano girls. Of
course, we are real.” The list in the video includes how female ADA
users “treat themselves with money saved on gas,” “have Charles as
their phone wallpaper,” and “buy $ADA while the men create all the
drama.” At the time of writing, the viral video had over 1.5
million views on X. Its massive reach resulted in the
acknowledgment of Cardano’s founder, Charles Hoskinson, referred to
as “Cattle Daddy” in the video. Lol, I'm blushing. Thanks for all
the support and love — Charles Hoskinson (@IOHK_Charles) March 25,
2024 ‘Cardano Girls’ And Marketing Team Face Criticism The video
didn’t go unnoticed by critics, who considered the video to be
“cringy,” while others expressed opinions seemingly based on
misogyny. Crypto influencer Peter McCormack replied to the X post
stating that the video will be used “as torture at Guantanamo Bay.”
However, the video appears to be well-received by the Cardano and
crypto community. Brodi addressed the male detractors in an X post:
after the last 24 hours, i’ve realised that a lot of men haven’t
felt the warm embrace of a woman — LILY (@lilybrodi) March 26, 2024
Nonetheless, the video opened a broader conversation despite the
critics. On one hand, it highlighted how the male-dominated crypto
industry can be unreceptive and aggressive to women in the space.
On the other hand, it pointed out a crucial issue for Cardano: its
“unattractiveness.” The Need For A New Approach Brodi discussed the
video’s immense impact, as it seemingly brought general interest in
the project, with people reaching out to her curious about the
Cardano wallet. Despite its technology and the knowledgeable people
inside the community, the project doesn’t seem to attract the
general user. Brodi, who creates light and informative
Cardano-related content, considers that the general content offered
can be “too heavy” and “overwhelming” to those who know about the
industry and even more to those who don’t but want to come in. real
talk #CardanoGirls & cardano marketing
pic.twitter.com/XePfmHiXGN — LILY (@lilybrodi) March 27, 2024
Cardano’s marketing problem, as highlighted by Brodi, has often
prevented potential users from entering. She suggests that a change
in the market strategy is “needed within Cardano” for broader
adoption. Lighthearted, fun, and enjoyable educational content that
can be easily consumable can be fundamental for broader adoption.
Investors can be attracted to projects that seem easily
understandable and approachable. As seen with the memecoin mania,
projects can become massive, even if the long-term technology and
planning aren’t developed by launch. The crypto community is
undoubtedly filled with people who enjoy various content and
projects. But “bringing light and fun” enjoyment is crucial to
supporting adoption because, at its core, “that’s what our
community is.” Related Reading: Here’s Why The Cardano Price Is
Struggling Below $0.7 ADA is trading at $0.64 in the 3-day chart.
Source: ADAUSDT on Trading.view.com Featured Image from
Unsplash.com, Chart from TradingView.com
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