The Fire TV Omni QLED Series features 4K QLED
display with up to 96 local dimming zones, Dolby Vision IQ, and
HDR10+ Adaptive support for stunning picture quality
New Fire TV Ambient Experience reimagines the
smart TV with the power of Alexa—new widgets provide helpful,
glanceable information throughout the day
The Omni QLED Series also serves as a beautiful
canvas for artwork—choose from a free catalog of over 1,500
gallery-quality images with no subscription, display your family
photos, and more
Alexa hands-free is always ready for simple and
natural search, discovery, playback, and control of the Ambient
Experience
Amazon (NASDAQ: AMZN) today introduced the Fire TV Omni QLED
Series—a new addition to the Amazon Fire TV Omni Series and the
first-ever TV lineup to feature the new Fire TV Ambient Experience.
Reimagining what you can expect from a smart television, the Omni
QLED Series combines the Omni Series’ trademark performance, value,
and hands-free Alexa controls with new ambient features that turn
the TV into an always-smart device when not streaming. The Omni
QLED Series features a new stunning 4K Quantum Dot Technology
(QLED) display with full-array local dimming of up to 96 zones,
plus support for both Dolby Vision IQ and HDR10+ Adaptive,
providing an immersive, cinematic experience. Plus, with hands-free
Alexa, you can find apps, discover shows, manage playback, and
control the entire Ambient Experience using your voice. The Omni
QLED Series is available for pre-order starting today and will ship
in the coming weeks. Learn more at
www.amazon.com/firetvomniqledseries.
“We’ve all been buying so-called smart TVs for decades, but
they’re really not all that smart—and for much of the day, they’re
not beautiful or useful either,” said Daniel Rausch, vice president
of Amazon Entertainment Devices and Services. “The Omni QLED Series
delivers stunning artwork, glanceable information, hands-free
controls, and so much more–it reimagines what customers can expect
from a smart TV.”
Premium 4K Picture Quality
The Omni QLED Series’ premium picture quality creates a truly
cinematic experience for the home. The vibrant wide color gamut 4K
QLED display delivers vivid, lifelike picture quality with rich
colors and full-array local dimming. Up to 96 dimming zones provide
heightened contrast that adjusts independently to increase or
reduce lighting intensity, unlocking details in dark areas and
revealing subtle tones that might be lost in the brightest parts of
the picture.
The Omni QLED Series offers the latest in picture quality
formats to provide the best viewing experience with built-in
support for HDR10+, HLG, and, for the first time on Fire TV, Dolby
Vision IQ and HDR10+ Adaptive. A new Adaptive Brightness feature
also uses the Omni QLED Series’ ambient light sensor to dynamically
change brightness levels, providing optimal contrast across content
sources, formats, and lighting conditions.
Ambient Experience, Truly Smart TV
The Omni QLED Series is the first Fire TV to feature the all-new
Ambient Experience, which completely transforms the largest screen
in your home. When not streaming, the Omni QLED Series uses its
built-in presence sensors to detect when a person enters the room
and switches to the beautiful and informative Ambient Experience.
Instead of a blank screen, the TV uses the power of Alexa to enable
you to see helpful information, manage your smart home, listen to
or discover new content, and view artwork or family photos. The new
Fire TV Ambient Experience can be controlled hands-free and
includes:
- Gallery-quality art and personal photos: With the Omni
QLED Series, you can turn your television into an in-home art
gallery or personal photos display. You get free access to a
growing collection of more than 1,500 gallery-quality photos and
curated art pieces with a broad range of artistic styles that will
suit any taste. With no monthly subscription required, the
collection of photography and fine art includes diverse work from
artists who capture unique natural environments and landscapes from
around the world—from the Arctic to the deep ocean—as well as
abstract motion pieces, calm motion landscapes, and Impressionist
paintings. You can also choose to display collections from The
National Gallery of Art and The Art Institute of Chicago. Learn
more about the art collections by asking things like, “Alexa, when
was this painted?” or “Alexa, tell me more about this artwork.”
Coming later this year, you can also get ready to support your
favorite soccer team with a selection of custom images from FOX
Sports ahead of its coverage of the biggest international soccer
tournament. The TV can also showcase your personal photo
collections and cherished moments. Just ask, “Alexa, show me
pictures from last summer,” or ask “Alexa, where was this photo
taken?” to learn more about any image.
- Alexa Widgets: Powered by Alexa, new widgets are
optimized for the TV, providing glanceable information to keep you
informed throughout the day. See your schedule with Calendars and
Reminders, leave Sticky Notes for other family members, control
other smart devices like a thermostat or Ring doorbell through
Smart Home Favorites, view the latest news headlines, and much
more. Widgets can be customized, collapsed, or expanded to match
what your home needs. Just ask, “Alexa, what widgets can I
add?”
- Hands-free Music: The Omni QLED Series Ambient
Experience puts music right at the center of the room, with or
without the television screen on. You can listen to music,
podcasts, or audiobooks, or ask Alexa to start playing audio from
services like Amazon Music, Spotify, iHeart Radio, TuneIn, Apple
Podcasts, and Audible.
- Content Discovery: Alexa’s deep integration with the
Omni QLED Series will help you discover what to watch next. The
“What Should I Watch” widget provides you with entertainment
recommendations based on the day’s top-trending video titles on
Fire TV. You can also ask Alexa to help choose a show based on
recently released titles, genres, and much more. Just say, “Alexa,
show me new comedies” or “Alexa, play Thursday Night Football,” and
Alexa will help guide you to a title that is right for you.
- Alexa Routines: You can use thousands of Alexa Routines
and Skills to control your smart home and entertainment settings.
For example, just say, “Alexa, start my day” to kick-start a
routine that displays a motion image of a sunrise, shows the
weather, and plays your favorite music.
- Privacy and Control: The Omni QLED Series puts you in
control of the Ambient Experience. You can electronically
disconnect the far-field microphone with the flip of a switch.
Features can also be easily tuned to your preferences, such as
turning presence detection off and setting quiet hours for
glanceable information.
Broad Content Selection
Fire TV places content at the center of the television
experience, making it easier for you to discover and enjoy a wide
variety of entertainment and apps. You can choose from a broad
selection of premium and ad-supported streaming services, with more
than 1 million episodes and movies available. You can also enjoy a
wide selection of free ad-supported streaming services like Amazon
Freevee and the Amazon News app for local or national news, and
recently added content rows show free videos across categories,
such as trending movie trailers, food and kitchen, and sports news
and highlights.
More-Sustainable Entertainment
The Omni QLED Series is designed with sustainability in mind and
achieved the Climate Pledge Friendly badge. As a part of Amazon’s
commitment to helping preserve the natural world, Amazon is
building new wind and solar farms that, by 2025, will produce clean
energy equivalent to the electricity used by this device.
Pricing and Availability
The Fire TV Omni QLED Series will be available in 65” for
$799.99 and 75” for $1,099.99. All TVs will be available in the
U.S. and Canada at Amazon and Best Buy, with preorder starting
today. For more information, visit
www.amazon.com/firetvomniqledseries.
Amazon today also announced the new Fire TV Cube (3rd Gen), Fire
TV's most powerful streaming media player ever and the first in the
industry to feature an HDMI input port and Wi-Fi 6E support. Amazon
also introduced the Alexa Voice Remote Pro, a new premium remote
with programmable buttons and a new Remote Finder feature.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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