Natural Hair Care Leader Returns to Hometown
of Sacramento to Provide Textured
Hair Education, Resources and Essential Personal Care Items to the
Community
COMMACK, N.Y. ,
July 21,
2022 /PRNewswire/ -- This weekend, CURLS one of the
most recognized natural hair care brands in North America, the textured hair aisle, and
the multicultural community, will celebrate its 20th
Anniversary Year with an in-store event at top beauty retailer ULTA
Beauty in Sacramento, California -
birthplace of the brand and hometown of legendary CURLS Founder,
Mahisha Dellinger.
This momentous homecoming event will celebrate the multi-million
dollar brand's humble beginnings and exponential growth throughout
its two decades in business, and will kick off the "Your Curls Can"
Tour, a series of ULTA store events throughout the country focused
on empowering the curly-haired consumer through their self-care
routines – giving a nod to CURLS' mantra that, "With us, your
curls can do anything."
CURLS is thrilled to partner with ULTA Beauty on the "Your Curls
Can" Tour to explore all that their highly engaged community of
multicultural CURLFriends are capable of, driving textured hair
education with resources and essential personal care items to
celebrate the unique characteristics of the textured hair consumer.
During the in-store visit in Sacramento, consumers will be able to engage
with the brand via a meet and greet with Mahisha as well as
sampling opportunities with the brand's 20-year best-selling
collection, Blueberry Bliss, and its newest collection created for
scalp and hair health, Sea Moss.
"I couldn't be more proud to celebrate our 20th
Anniversary Year in partnership with ULTA Beauty, the nation's
largest beauty retailer," says Mahisha
Dellinger, Founder of CURLS. "I'm excited to start the tour
in my hometown of Sacramento,
where my journey first began, and to share my passion for helping
curly-haired women everywhere find effective, superfood powered
products that spotlight all the possibilities their curls can do. I
am also pleased to be giving back to the larger Sacramento community with personal care
donations taking place at WEAVE."
Philanthropy and empowerment are at the core of CURLS' brand
ethos - so in addition to the in-store visit, Dellinger will also
appear at WEAVE to provide their CurlFriend community in need with
essential resources and personal care items.
You can follow the Your Curls Can Tour kick off from
July 22, 2022- July 23, 2022. To learn more about CURLS and
Mahisha Dellinger's journey to
create an iconic hair care brand, visit curls.com and @CURLS and
@Mahisha_Dellinger on Instagram.
ABOUT CURLS
Founded in 2002
by Mahisha
Dellinger, CURLS has developed into a
leader in the haircare market, creating innovative natural hair
care products and collections that cater to the diverse needs of
curly and textured hair across all age groups. In addition to
leading CURLS, Dellinger authored the
memoir "Against All Odds: From the Projects to the Penthouse" and
starred in "Mind Your Business with Mahisha" on the OWN network.
Visit curls.com or follow us @CURLS on Instagram.
About Ulta Beauty
Ulta Beauty (NASDAQ: ULTA) is the largest U.S. beauty retailer
and the premier beauty destination for cosmetics, fragrance, skin
care products, hair care products and salon services. Since 1990,
the Company has brought together all things beauty, all in one
place with more than 25,000 products from approximately 500
well-established and emerging beauty brands across all categories
and price points, including Ulta Beauty's own private label. Ulta
Beauty also offers a full-service salon in every store featuring
hair, skin, brow, and make-up services. Ulta Beauty operates retail
stores across 50 states and also distributes its products through
its website, which includes a collection of tips, tutorials and
social content. For more information, visit www.ulta.com.
About WEAVE, Inc.
WEAVE is the primary provider of crisis intervention services for
survivors of domestic violence and sexual assault in Sacramento
County. Through a multi-disciplinary effort
with Sacramento County, law enforcement, the Commercially
Sexually Exploited Children Court, Child Protective Services, and
the District Attorney's Office, WEAVE also provides 24/7 response,
outreach and services for victims of sex trafficking. To find out
more, please visit weaveinc.org.
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SOURCE CURLS