SAN FRANCISCO, May 12, 2022 /PRNewswire/ -- Swrve, a leader in
mobile-first customer engagement, has expanded its integration with
Journey Builder from Salesforce (NYSE:CRM) to enable brand
marketers, product managers, and service providers to create and
launch powerful mobile campaigns all from within Journey
Builder.
Now, with Swrve's updated connector, Salesforce Pro Mobile
powered by Swrve, Salesforce Marketing Cloud users no longer have
to switch between platforms to deploy powerful mobile-first data
and mobile-first campaigns in Journey Builder.
"This connector is truly a game-changer for our customers using
Salesforce Marketing Cloud," said Lisa
Cleary, CEO at Swrve. "With it, our customers can now
leverage Swrve's unparalleled targeting and triggering engine, the
ease and simplicity of Swrve's campaign creation flow, and the
power of their own data in Salesforce to create truly powerful,
personal, and contextual campaigns—without ever opening Swrve."
Key advantages of the new Salesforce Pro Mobile connector
include:
- Harness the power of Swrve in Salesforce without switching
between platforms—users no longer have to switch between platforms
when leveraging Swrve's platform from within Journey Builder.
- Add sophisticated mobile channels to customer
journeys—best-in-class mobile touches such as personalized push
notifications, native, pixel-perfect in-app messages, with a
granular targeting and triggering engine are now available to SFMC
customers.
- Personalize every campaign—seamless bi-directional data flow
ensures every campaign is optimized with mobile data to create
personal, contextual, and relevant experiences.
This means that best-in-class mobile experiences are now
available to Salesforce Marketing Cloud users who want to be where
the customer is and drive retention, loyalty, engagement, and in
turn revenues from mobile channels.
For more information on Salesforce Pro Mobile powered by Swrve,
see Swrve's listing on Salesforce AppExchange, watch the video,
read the blog, or get in touch to arrange a demo.
About Swrve
Swrve is the leading marketing and customer experience platform
for mobile, web, and TV, helping global enterprises connect with
their mobile-first customers to create lasting and valuable
relationships. World-leading brands such as Playrix, Sony Pictures,
and Telefónica use Swrve to identify, predict, and anticipate the
needs of customers with real-time behavioral data across mobile,
web, and TV apps. Learn more at swrve.com.
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