Macy’s best-in-class retail development program
for underrepresented brands enhances programming with new classes,
a digital pop-up shop, business grants for participants and
more
Through Macy’s, Inc.’s social purpose platform,
Mission Every One, Macy’s has committed $250,000 annually in
business grants to The Workshop at Macy’s program
The Workshop at Macy’s, the retail industry’s longest running
retail development program for underrepresented brands, provides
up-and-coming businesses with the tools, knowledge and access to
resources to drive their enterprises to the next level, achieve
business objectives and sustain growth. Designed by a consortium of
experts from Macy’s and Babson College, the nation’s leading
business school for entrepreneurship, the business development
curriculum is created for diverse and women-owned retail businesses
poised to succeed on a larger level. Since 2011, The Workshop at
Macy’s has helped support and grow more than 175 small
businesses.
“This year, The Workshop at Macy’s returns with several
enhancements to continue evolving the program as a business
accelerator for the participants,” said Michelle Wang – Macy’s vice
president of retail diversity strategy. “The enhancements,
including business grants, will help accelerate the participants’
success, and better support growth opportunities for these
underrepresented businesses.”
Enhancements to The Workshop at Macy’s
This year, The Workshop at Macy’s returns with 25 new
entrepreneurs and a five-week program, taking place virtually and
in-person in New York City, from April 25 – May 27, 2022. To
further strengthen the program, The Workshop at Macy’s will
introduce exciting enhancements, including new classes, Strategic
Sourcing and Pitching for Funding, to improve the Supply Chain and
Financial Management curriculum.
From May 2 - 28, The Workshop at Macy’s Digital Pop-up Shop will
launch on macys.com providing the participants with the unique
opportunity to sell their products on macys.com, further fueling
business growth. In addition, the participants and their brands
will be featured on macys.com live shopping episodes on May 12 and
May 19.
The Workshop at Macy’s will also introduce a Vendor Pitch
Competition for participants to present their product, business
opportunity and funding proposal. The competition winner will
receive a $100,000 business grant; a partnership with Macy’s
sourcing team; buy now, pay later services from Klarna and
marketing support from Spark Foundry, among other prizes.
Additionally, upon completion of the five-week program, every
participant will receive a $5,000 business grant.
The Workshop at Macy’s Brands
The 2022 class features 25 brands across a variety of retail
categories including beauty, home, accessories, womenswear,
menswear and more. Brands featured in this year’s class
include:
Abingdon Co. (Nevada)
Absolute Joi (Washington, D.C.)
Anya Lust (New York)
Ben Oni (New York)
Black Paper Party (Pennsylvania)
Carolina York (South Carolina)
Curl Daddy (New Jersey)
Dia Moda (Georgia)
Emilia George (New York)
Forgotten Skincare (Pennsylvania)
Kyvan (Georgia)
Lux Pillow Plus (Nevada)
Maika (California)
Megan Renee (California)
Moringa Connect (Massachusetts)
My Mommy Wisdom (Florida)
NefrFreshr (Texas)
Play Out Apparel (New York)
Plenitude (Maryland)
Sabila Skincare (California)
Stivali New York (New York)
Swanky Designs (New Jersey)
Terese Sydonna (New York)
Unisa Eurani (New York)
Uwila Warrior (Massachusetts)
In the 11 years since its inception, several alumni of The
Workshop at Macy’s successfully launched product lines in select
Macy's stores and on macys.com. With the knowledge, resources,
tools and real-world practice provided from The Workshop at Macy’s
program, brands have had the access needed to drive their
businesses to the next level. Most recently, The Workshop at Macy’s
alumni Matthew Harris collaborated with Macy’s exclusive brand to
launch MATEO for I.N.C International Concepts. His collection is
part of Macy’s Icons of Style, a
collaboration with Black visionaries to help move the fashion world
forward.
As part of the company’s social purpose platform, Mission Every
One, Macy’s, Inc. is increasing its investment in underrepresented
designers, brands and business partners, products, and service
providers to amplify diverse voices, create more choices and expand
opportunities for colleagues, partners, and communities. A portion
of the company’s overall $5 billion commitment, scaling through
2025, will support retail and non-retail diverse-owned businesses
and investments in diverse retail development programs, including
The Workshop at Macy’s. Through Mission Every One, Macy’s has
committed $250,000 annually in business grants to The Workshop at
Macy’s program.
For more information on The Workshop at Macy’s, visit
TheWorkshopatMacys.com. To shop The Workshop at Macy’s digital
pop-up shop from May 2 - 28, visit macys.com/theworkshopatmacys.
Follow the conversation using #workshopatmacys.
About The Workshop at Macy’s
The Workshop at Macy’s is an exclusive retail-vendor accelerator
program designed to give select high potential diverse, LGBTQ,
veteran and women-owned businesses the tools to better succeed and
sustain growth in the retail industry. The Workshop at Macy’s was
launched in 2011 to foster growth in underrepresented merchandise
suppliers. Conducted annually, this free program is a foundational
element of Macy’s commitment to supplier diversity. With more than
175 graduated vendors including Alex Woo, Urban Hydration, Verona
Collection, Twelve NYC, Mateo New York, Fe Noel, Foot Nanny and
Eleven60, The Workshop at Macy’s continues to create a viable
pipeline of enterprises that will grow to become successful
partners with Macy’s, Inc. and other retailers.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M)
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated and smaller store format, Market by Macy’s. Each
year, Macy’s provides millions with unforgettable experiences
through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day
Parade® and helps our customers celebrate special moments, big and
small. We’re guided by our purpose – to create a brighter future
with bold representation that empowers more voice, choice and
ownership for our colleagues, customers, and communities.
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version on businesswire.com: https://www.businesswire.com/news/home/20220425006071/en/
Lauren (Vocelle) Phillips, Lauren.Vocelle@Macys.com
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