LAS VEGAS, July 26, 2021 /PRNewswire/ -- Allegiant
(NASDAQ: ALGT) today announced an exclusive partnership with select
Live Nation venues, Ticketmaster and music festivals to give
customers access to unparalleled live entertainment experiences
across the United States. The
multi-year strategic partnership brings together the best of travel
and live experiences including digital and commerce elements. As
fans discover live events and purchase tickets across the Live
Nation and Ticketmaster platforms, they will gain access to turnkey
travel packages - including nonstop flights - when planning to
attend concerts and festivals across the country. Additionally, as
customers book travel, they will be offered exclusive experiences
and events at their destination, national sweepstakes opportunities
and more.
A recent Allegiant survey indicated that, pre-pandemic, half of
the airline's customers attended one or more live concerts a year
and about 25 percent attended at least one music festival. Of the
more than 130 cities Allegiant serves, many feature a live
entertainment venue. The partnership will give Allegiant a
physical presence at more than 30 of those venues and theaters,
affording fans access to special offers in their home cities as
well as on the road. Next month, Allegiant will launch a new
customer loyalty program and over time members will be able to earn
points that they can redeem for event tickets and curated live
experiences.
Down the road, Allegiant customers who book air travel will
receive a curated link to explore and purchase event tickets on
Ticketmaster. This function will evolve to full integration and
offer customers a "one click" option to purchase a flight and
concert tickets on Allegiant.com.
"Our business is built around leisure travel and bringing
affordable access to special experiences and events – and that
includes live music experiences," said Scott DeAngelo, Allegiant's executive vice
president and chief marketing officer. "And now, coming out of the
pandemic, demand for live entertainment and demand for leisure
travel have never been higher. People are ready to enjoy the live
events they've been missing out on, and this partnership will bring
them an incredible array of previously unavailable options.
"From a business standpoint, this is a completely unique
relationship combining innovative commerce and marketing
components," he continued. "It's an opportunity for Allegiant to be
truly woven into the fabric of the full gamut of leisure travel
experiences - including entertainment."
"Travel and events go hand in hand and this partnership will
make it even easier to plan those experiences together," said
Jeff Shaw, senior vice president,
Live Nation. "We see a tremendous amount of opportunity as 85
percent of fans agree traveling for a live music event makes the
experience even more memorable."
Allegiant – Together We FlyTM
Las Vegas-based Allegiant
(NASDAQ: ALGT) is an integrated travel company with an airline at
its heart, focused on connecting customers with the people,
places and experiences that matter most. Since
1999, Allegiant Air has linked travelers in
small-to-medium cities to world-class vacation
destinations with all-nonstop flights and industry-low average
fares. Today, Allegiant's all-Airbus fleet serves communities
across the nation, with base airfares less than half the cost of
the average domestic roundtrip ticket. For more information, visit
us at Allegiant.com. Media information, including photos, is
available at http://gofly.us/iiFa303wrtF
Media Contacts
Allegiant
Phone: 702-800-2020
Email: mediarelations@allegiantair.com
Live Nation
Debra
Duffy
Debraduffy@livenation.com
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SOURCE Allegiant Travel Company