Luskin School of Public Health significantly
increases attendance with virtual summit, uses audience analytics
to connect with potential donors
UCLA Luskin School of Public Affairs rapidly created customized
digital experiences for its annual summit and student orientation
events using ON24 (NYSE: ONTF). With the ON24 Digital Experience
Platform, the university quickly shifted from in-person events to
an immersive digital-first engagement strategy to connect with
students, alumni, and international leaders as in-person
interactions remained limited. With stronger audience insights,
UCLA better understood which attendees were highly engaged during
their events, including possible donors.
“ON24 gave us the flexibility to quickly create customized
digital experiences and keep students and community leaders engaged
during the pandemic,” said Tammy Borrero, director of events at
UCLA Luskin School of Public Affairs. “Branded, interactive ON24
experiences will be core to our digital-first, hybrid event
strategy to reach and connect with audiences much more
effectively.”
The annual summit by UCLA Luskin School of Public Affairs
highlights the university’s research in social work, urban
planning, and policymaking, as well as local city and state issues,
for prospective students, alumni, government officials, and
community leaders. With ON24, UCLA expanded the reach of its annual
in-person summit from 300 people to more than 10,000 virtual
attendees in 30 countries.
The university used ON24 Webcast Elite to host keynote sessions
and deliver them in an immersive digital event for local, state,
and international audiences. UCLA created highly customized
experiences that drove deeper audience engagement and data. By
analyzing audience behaviors such as time spent in the webinar and
content downloaded, UCLA was able to identify the most engaged
attendees and potential donors.
For its student orientations, UCLA hosted live and on-demand
events, sharing timely campus resources such as health and IT
services for remote learning. The digital experience featured a
welcome pep rally with ON24 Engagement Hub, allowing students to
attend a virtual resource fair and access welcome videos, staff
directories, and COVID-19 FAQs. This gave students flexibility to
explore materials at their own pace and revisit the resources they
needed.
“There’s a big opportunity for universities to move beyond
inflexible video, online meeting tools to customized digital
experiences that keep students, alumni, and broader communities
connected and engaged,” said Steve Daheb, CMO at ON24. “UCLA
delivered an immersive experience with deep audience insights that
they could use to driver further engagement with students and
donors.”
The ON24 Digital Experience Platform includes ON24 Webcast
Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference,
ON24 Intelligence, and ON24 Connect. Companies can deliver digital
experiences that create deep engagement, first-person data, and
AI-driven personalization, as well as seamlessly integrate audience
insights with marketing automation, CRM, and collaboration
systems.
To learn how ON24 is helping marketing leaders engage audiences
with compelling digital experiences, watch The ON24 Experience
virtual event on-demand at ON24.com/Experience.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
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version on businesswire.com: https://www.businesswire.com/news/home/20210524005020/en/
Media Contact: Roger Villareal press@on24.com
Investor Contact: Maili Bergman
investorrelations@on24.com
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