Harley-Davidson Announces New Chief Commercial Officer
February 17 2021 - 9:56AM
Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today
announces the appointment of Edel O’Sullivan as Chief Commercial
Officer (CCO). O’Sullivan will replace existing CCO Larry Hund, who
retires from the company following 18 years of service, on April 2,
2021.
Effective March 1, O’Sullivan will join Harley-Davidson with
extensive experience in omnichannel retail and durable goods,
focusing on commercial excellence and organizational change. She
served as a partner at Bain & Company for the past five years
of her 14-year tenure, where she led the development of major
corporate transformations including the strategic delivery of
profitable growth initiatives across multiple industries, with an
emphasis on retail, advanced manufacturing and OEMs. Previously,
O’Sullivan worked in financial planning and analysis for a division
of Procter & Gamble. O’Sullivan holds a Bachelor of Chemical
Engineering from the Universidad Simon Bolivar in Caracas,
Venezuela and an MBA with distinction, from Harvard Business
School.
“Edel has an excellent track record of effectively building
commercial and organizational strategies, based on clear market and
consumer insights, that deliver strong financial and operational
results,” said Jochen Zeitz, chairman, president and CEO of
Harley-Davidson. “She will bring new perspectives and capabilities
to our leadership team as we execute the priorities of our 5-year
strategy, The Hardwire.”
Hund, 64, will work closely with O’Sullivan through the
transition ensuring a consistent handover. Prior to taking on the
CCO role, Hund was President of HDFS for 11 years. The company will
continue to leverage Hund’s knowledge and experience as he will
remain chairman of the Harley-Davidson Financial Services Board of
Directors.
“I want to thank Larry for his 18 years of hard work and
dedication to Harley-Davidson. I am most grateful that he took on
the challenge to help build and transform the newly structured
global commercial operation as part of the Rewire over the last
year. Larry has been an outstanding leader and I look forward to
his continued contribution as chairman of HDFS,” said Zeitz.
Harley-Davidson recently unveiled The Hardwire, its 2021-2025
strategic plan targeting long-term profitable growth and
shareholder value and aiming to enhance its position as the most
desirable motorcycle brand in the world.
Company BackgroundHarley-Davidson, Inc. is
the parent company of Harley-Davidson Motor
Company and Harley-Davidson Financial Services. Our
vision: Building our legend and leading our industry through
innovation, evolution and emotion. Our mission: More than building
machines, we stand for the timeless pursuit of adventure. Freedom
for the soul. Our ambition is to maintain our place as the most
desirable motorcycle brand in the world. Since 1903,
Harley-Davidson has defined motorcycle culture by delivering a
motorcycle lifestyle with distinctive and customizable motorcycles,
experiences, motorcycle accessories, riding gear and
apparel. Harley-Davidson Financial Services provides
financing, insurance and other programs to help get riders on the
road. www.harley-davidson.com.
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Media Contact:Jenni
Coatsjenni.coats@Harley-Davidson.com414.343.7902
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