LONDON, Dec. 2, 2020 /PRNewswire/ -- Outernet
Global, a network of immersive media and entertainment
districts today signs a multi-year naming rights and
content publishing deal with the BPI (British Phonographic
Industry) – the trade association for UK record labels and home to
The BRIT Awards and The Mercury Prize.
The partnership will put British music centre stage, with a
daily footfall of over 400,000 people set to experience Outernet
and also provide a unique world leading platform for exciting new
artists through immersive audience experiences.
Outernet will showcase content from BPI related events including
The BRITs with Mastercard, The Classic BRITs and The Hyundai
Mercury Prize as well as from causes supported by the music and
creative industries, such as the renowned BRIT School, as an
integral element of the music and entertainment schedule. Outernet
includes the world's first of its kind public atrium containing an
immense digital canvas; a 4-storey high, 360 degree, 16k screen surface. It is capable of full
directional surround studio sound and screen interactivity and will
accommodate high-impact staging and production.
Outernet will also launch The BPI Recording Studio – a
professional quality pro-bono studio on Denmark Street, which BPI
and Outernet will make available to the next generation of UK
musical talent from all backgrounds and genres wanting to write,
create, record and perform music. The studio will join a 2,000
capacity live entertainment venue, the largest in central
London since the 1940s, as well
two smaller venues including the reborn, iconic 12-Bar Club.
Music lies at the heart of Outernet. The first opening in
London in winter 2021 is situated
on Denmark Street, often described as the birthplace of the British
music industry where iconic artists such as Elton John, The Rolling Stones, Sex Pistols and
David Bowie hung out, made music and
lived.
Philip O'Ferrall, CEO of
Outernet Global, said:
"I am immensely proud of our partnership with the BPI and it
will mean that we can support and nurture the music industry in a
variety of new and exciting ways. Whether that be championing the
UK music community and new talent on Denmark Street through the
pro-bono studio or presenting elements of major shows like the
world famous BRIT Awards on our screens designed for creating
iconic cultural moments and brand showcases, we are confident that
together we can do great things."
Geoff Taylor, Chief Executive
BPI, BRIT Awards and Mercury Prize, said:
"Record labels work at the heart of music, investing in new
talent and helping it reach the widest possible audience. BPI
supports that role through platforms such as The BRITs, the Mercury
Prize and National Album Day. This new partnership with Outernet
will amplify that promotion of British music, and give up and
coming new talent free access to professional facilities to hone
their creativity."
https://www.outernetglobal.com/
https://www.bpi.co.uk
Notes to Editors
About Outernet - www.outernetglobal.com
Outernet is a global network of cultural hubs designed to
provide immersive experiences for entertainment, brand activation
and retail the like of which have never been seen before. The first
will open in central London in
Winter 2021 and will kick off a global roll out with sites planned
in New York, LA and Europe. Outernet debt partner
Blackstone Group Inc. NYSE: BX
About the BPI (British Phonographic Industry) –
www.bpi.co.uk
The BPI champions the UK's recorded music industry, safeguarding
the rights of its members and of the artists, performers and label
members of collecting body PPL. The BPI's membership consists
of well over 450 independent labels and the UK's three 'majors',
which together account for 85 per cent of legitimate domestic music
consumption and 1 in 9 albums sold around the world. The BPI
promotes British music overseas through its trade missions and the
Music Exports Growth Scheme. It provides insights, training
and networking with its free masterclasses, Insight
Sessions, WidsomWednesdays events, and reports.
The BPI administers The BRIT Certified Awards, co-owns
The Official Charts, organises The BRIT Awards and
BRITs Week, and is also home to The Mercury
Prize.