WARREN, N.J., Jan. 28, 2020 /PRNewswire/ -- GlaxoSmithKline
(LSE: GSK) (NYSE: GSK) - The blue dot emoji, the one in the back of
the emoji keyboard that you didn't know what to do with, now has a
clear purpose – a newly born symbol of relief, hope, and for
anything that's worth the burn. @TUMSOfficial made the announcement
earlier this month, inviting Twitter users to share what they find
#TUMSworthy by using the blue dot emoji. Food with a little extra
spice, or a first date? All worth the burn, and all
#TUMSworthy.
Now that the world knows the meaning behind the blue dot emoji,
on Sunday, February 2, during the
biggest sports game of the year, TUMS will be partnering with
TUMS fans Adam Devine,
Jessie James Decker, Anthony "Spice"
Adams, Sean Evans, as well as meme
account BeigeCardigan and Daquan to give Twitter users the chance
to win $54,000, or one of six amazing
trips.
Starting at 6:30 pm EST,
@TUMSOfficial will be live tweeting #TUMSworthy moments during game
day - the heartburn-inducing fumbles, foods, and commercial breaks
- and people can join in on the conversation using
#TUMSWORTHYsweepstakes and the blue dot emoji for a chance to win
the big prize.
"As America's #1 antacid, TUMS has always been proud to offer
fast heartburn relief year-round for those who deal with
heartburn," says Amy Sharon, Senior
Brand Manager at GSK. "During football's biggest game of the year,
the potential for heartburn increases while enjoying the spread of
celebratory foods, so we are giving consumers fast-acting heartburn
relief along with some comic relief as the plays, half-time show,
and commercials unfold."
Heartburn is quite common—more than 60 million Americans suffer
from the discomfort of heartburn every month1. Game day
on February 2 is one of the biggest
food days of the year, with nachos, spicy salsa, and buffalo wings
giving fans plenty of opportunities for heartburn, in addition to
nail-biting plays, as the two teams compete for the year's
trophy.
TUMS #TUMSWORTHYsweepstakes Rules For Entry
For more
information on how to enter the #TUMSWORTHYsweepstakes Promotion,
see rules here: https://www.tums.com/tumsworthy
About TUMS
TUMS provides fast-acting relief from
heartburn. The secret is its primary active ingredient – calcium
carbonate, which is naturally mined from limestone – that quickly
gets to work tackling the symptoms of
heartburn. TUMS antacid products are available in a
whole range of great-tasting flavors and types. From
new TUMS Chewy Bites Cooling Sensation, which
provides relief with every bite, to the deliciously smooth and
tasty TUMS Smoothies – there's a TUMS for
everyone.
About GSK Consumer Healthcare
We are the world's
largest Consumer Healthcare company following our new joint venture
with Pfizer. We develop and market a portfolio of
consumer-preferred and expert-recommended brands including TUMS,
Sensodyne, parodontax, Poligrip, Advil, Centrum and Theraflu. For
further information please visit www.gsk.com.
Media Contact Information:
Kirsten Schubert
Kirsten.Schubert@grey.com
212-546-2213
Caitlin Kormann
Caitlin.e.kormann@gsk.com
732 215 6564
1 Source: Acid Reflux. American College of
Gastroenterology. https://gi.org/topics/acid-reflux/.
Accessed 09/04/19. Referenced text is highlighted in source
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SOURCE TUMS