ADT Secures Scott Brothers to Boost Big Game Ratings
January 22 2020 - 9:30AM
For the second year, ADT (NYSE: ADT), the nation’s #1 smart home
security provider, is teaming up with the Scott Brothers, Drew and
Jonathan, in an original brand campaign around the Big Game.
Together, ADT and the Scott Brothers, who are long-time ADT
customers, will be featured in a campaign focused on achieving one
goal - getting people to tune in to the Big Game.
“It’s our second year running a campaign around the
Big Game with the Scott Brothers, and this year we wanted to do
something big and unexpected,” said Jochen Koedijk, CMO of ADT.
“Many will ask why our campaign tells people to watch the Big Game,
and the answer will be revealed on Feb. 2. Everyone should tune
in.”
Starting today, ADT is kicking off its robust
marketing campaign with an assortment of curiously witty ads, from
:06 snackable content to :30 broadcast spots to digital banner ads,
that will draw in viewers at every turn - on TV, online, social and
non-traditional out-of-home. The content, created by full service
creative agency Bear in the Hall, features the Scott Brothers with
some Big Game classics like the Clydesdale horses, adorable puppies
and towers of pizza boxes with a call for viewers to tune in to the
Big Game. But why? The answer will be revealed on Feb. 2 when the
Scott Brothers will return with a big announcement.
“It’s no secret we like to have fun, and once
again, we’ve had a blast working on a campaign with ADT,” said Drew
Scott. “While we wish we could share the big reveal now, you’ll
have to wait just a little longer,” adds Jonathan. “For now, make
plans to watch the Big Game and we’ll see you again on Game
Day!”
To view the current teaser campaign spots, click
HERE.
For more information about ADT, please visit
www.adt.com and follow us on Facebook, Twitter, Instagram and
LinkedIn.
About ADTADT is a leading provider
of security, automation, and smart home solutions
serving consumer and business customers through more than
200 locations, 9 monitoring centers, and the
largest network of security professionals in the United
States. The Company offers many ways to help protect customers by
delivering lifestyle-driven solutions via professionally installed,
do-it-yourself, mobile, and digital-based offerings for
residential, small business, and larger commercial customers. For
more information, please visit www.adt.com or follow
on Twitter, LinkedIn, Facebook and Instagram.
About the Scott BrothersDrew and
Jonathan Scott are multifaceted entrepreneurs, authors, and twin
television personalities. They are the co-founders of Scott
Brothers Global, a leading lifestyle and entertainment enterprise
which includes the award-winning production company Scott Brothers
Entertainment, the home furnishings collection Scott Living, and
the digital design and renovation platform Casaza. The Scott
Brothers also host multiple top-rated HGTV series, including the
Emmy-nominated and Canadian Screen Awards–winning Property Brothers
and Brother vs. Brother, as well as their top-rated show, Property
Brothers: Forever Home. Their shows are enjoyed by millions of
viewers in over 160 countries. All three of their books—Dream Home,
It Takes Two: Our Story, and the Builder Brothers kids lit
series—are New York Times best-sellers, and in 2017, Drew and
Jonathan were named Habitat Humanitarians, the highest recognition
awarded by Habitat for Humanity. In 2019, Drew and Jonathan
launched the mobile game, Property Brothers Home Design and in
2020, they debuted their quarterly lifestyle magazine, Reveal,
published by Meredith Corporation. For more information, please
visit TheScottBrothers.com.
ADT MEDIA RELATIONSPaul
Wiseman561-356-6388paulwiseman@adt.com
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