SD-Branch Pioneer Extends Zero Trust Security
and New Cloud-native Management Capabilities to Enable Non-stop
Retail Operations at Scale
Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), today
announced the next milestone for its SD-Branch solution that
enables more secure, streamlined and simplified deployment and
management of large distributed retail networks.
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the full release here:
https://www.businesswire.com/news/home/20200109005192/en/
The Aruba Central cloud management
platform provides a single point of control for SD-WAN, wired and
wireless networking. (Graphic: Business Wire)
A critical component of the company’s Edge-to-Cloud strategy,
Aruba’s SD-Branch solution integrates Aruba Branch Gateways with
the Aruba Central cloud management platform to provide a single
point of control and management for SD-WAN, wired and wireless
networking to enable secure, simplified branch connectivity at
scale. The innovations include:
- An expansion of Aruba’s unified branch defense capabilities to
provide unique, identity-based attack detection and intrusion
prevention to deliver zero trust in-store network security;
- New enhancements to the SD-WAN Orchestrator in Aruba Central to
deliver unified edge-to-cloud management and secure connectivity to
cloud workloads;
- New branch gateways that provide non-stop connectivity via
built-in cellular, including LTE.
Retail IT teams are under tremendous pressure to drive digital
transformation within brick-and-mortar locations and “place the
store at the center of their customer experience”1 in order to
compete with online merchants and marketplaces. To achieve this,
they are leveraging next generation technologies to enable
personalized, immersive experiences within the stores, but are
consistently challenged by the lack of on-site technical staff at
branch locations. As such, IT staff responsible for connecting,
securing and managing retail locations must rethink the way they
architect their branch networks. A unified edge-to-cloud
architecture that automates and secures LAN, WAN and cloud
connectivity is paramount to driving operational efficiency and
addressing the lack of IT staff.
“As we continue to grow our retail stores internationally, we
are laser-focused on using technology to deliver our customers a
truly unique shopping experience,” said Stewart Ebrat, CIO at Vera
Wang. “With Aruba’s SD-Branch solution as the solid foundation for
a secure, easy-to-deploy and centrally managed infrastructure, we
will also be able to better engage with our customers by
identifying them via their mobile phones so that store associates
can help personalize and transform their in-store shopping
experience.”
Delivering Zero Trust Security to the Retail Branch
While retailers are embracing digital technologies – such as
mobility and IoT – to enhance the shopper experience, they are also
facing new security threats and an increased attack surface.
Traditional security techniques were simply not designed to handle
these new and evolving threats; as a result, many IT teams are
adopting a Zero Trust Security framework, an architecture that
dictates that no one within or outside the network is trusted. Key
elements of a Zero Trust Security framework include a policy
engine/trust broker, the ability to dynamically segment traffic on
the basis of identity and role, and continuous monitoring for
changes in security status with the corresponding real time
adjustment of access policies. In addition, IT teams gain enhanced
security by employing a Secure Access Service Edge (SASE) approach,
which combines network security functions with WAN capabilities to
support the dynamic secure access needs of organizations.2
Aruba has long supported the principles of a Zero Trust Security
framework with its market-leading role-based access technology and
Dynamic Segmentation which provides unified, software-defined
micro-segmentation across the network, in branch and campus
environments, to isolate users, devices and applications from one
another based on role, not the type or location of the network
connection. Aruba is advancing its unified branch defense
capabilities with new IDS/IPS functionality that integrates with
Aruba’s ClearPass Policy Manager and Policy Enforcement Firewall.
By leveraging role-based access, Aruba adds a new identity-based
detection dimension to traditional intrusion detection and
prevention, enabling security teams to focus on alerts that
matter.
Aruba’s unified branch defense also includes:
- One-click integration with cloud-based security solutions;
- Threat visibility and trend analysis;
- Correlation of security events with sites, clients,
applications and network infrastructure;
- Out-of-box policies for enforcement and incident response;
- Security event streaming to third-party Security Information
and Event Management (SIEM) solutions;
- ClearPass Policy Manager for global access policy development
and propagation.
Aruba’s unified branch defense capabilities deliver a complete
solution for security and connectivity at retail locations,
defending against a myriad of threats, including phishing, denial
of service (DoS) and increasingly widespread ransomware
attacks.
Seamless Zero Trust from Edge-to-Cloud
As adoption of software-as-a-service (SaaS) applications and
virtual private clouds (VPCs) continue to rise, so has the
complexity of maintaining security and control over the data,
traffic and users accessing the cloud. Aruba is extending its Zero
Trust Security model to the cloud with the enhanced SD-WAN
Orchestrator in Aruba Central, making it easier for branch network
operators to deploy flexible and secure overlay topologies in a
large-scale edge infrastructure, securely connecting thousands of
remote locations to applications in data centers and the cloud.
Aruba Virtual Gateways, available for AWS and Azure, combined
with orchestration, cost-effectively extend network and security
policies to workloads running in the public cloud while the new
SaaS Express prioritization feature continuously probes hosting
locations for SaaS applications to ensure application
performance.
Ensuring Non-Stop Operations at Every Retail Location
To help ensure a seamless shopping experience, retailers need a
highly reliable network infrastructure as the foundation for
digital transformation. Built-in cellular access in the Aruba 9004
Series Gateways gives customers the option to use the connection as
a primary or secondary uplink or in a load shared active-active
mode with other broadband links. Further, for cost control
purposes, retailers can selectively use the cellular uplink for
certain applications in any of these modes.
Embedded cellular provides retailers with reliable, high
performance backup connectivity with seamless failover that can be
centrally managed. IT staff are able tune and optimize connectivity
by defining SLA policies across a combination of MPLS, Internet and
cellular links enforced with dynamic path steering in real-time
with the ability to select the preferred cellular link. The
cellular link can also be used for remote locations or to
accelerate the deployment of a new store until the dedicated MPLS
or Internet links are installed.
“Aruba pioneered the SD-Branch solution, creating a new category
beyond pure-play SD-WAN offerings that gives retail IT the ability
to face the higher-level challenges of remote branch connectivity,
such as reducing device footprint, unified management across WAN
and LAN, and security,” said Kishore Seshadri, vice president and
general manager of SD-WAN Solutions at Aruba, a Hewlett Packard
Enterprise company. “Today’s advancements extend Aruba’s SD-Branch
solution to further support retail network operators with new,
integrated in-store security capabilities, public cloud workload
orchestration, and resiliency that retailers need for non-stop
operations.”
Aruba will be showcasing its latest innovations for the retail
market in Booth #3165 at NRF 2020 taking place at the Jacob K.
Javits Convention Center from January 12 – 14 in NYC.
Additional Resources:
- The Aruba SD-Branch solution
- Blog: How Good is the Network Experience in Your Branch
Offices?
- Blog: Deliver on Your NRF Vision: Aruba SD-Branch Addresses 3
Key Challenges for Retail
About Aruba, a Hewlett Packard Enterprise company
Aruba, a Hewlett Packard Enterprise company, is a leading
provider of secure, intelligent networks that enable customers to
thrive and deliver amazing digital experiences in the mobile, IoT
and cloud era. We are changing the rules of networking to make it
simple for IT and organizations to bridge the physical and digital
worlds at the Edge.
To learn more, visit Aruba at http://www.arubanetworks.com. For
real-time news updates, follow Aruba on Twitter and Facebook, and
for the latest technical discussions on mobility and Aruba
products, visit the Airheads Community at
http://community.arubanetworks.com.
1 Forrester Research, US Retailers: Adapt Your Stores to Compete
with Marketplaces, December 2019
2 Gartner, Say Hello to SASE (Secure Access Service Edge),
December 29, 2019
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200109005192/en/
Kathleen Keith Aruba, a Hewlett Packard Enterprise company +1
707-529-4507 kathleen.keith@hpe.com
Jennifer Miu Aruba, a Hewlett Packard Enterprise company +1
650-236-9532 jennifer.miu@hpe.com
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