MINNEAPOLIS and PARSIPPANY, N.J., Oct.
8, 2019 /PRNewswire/ -- Target Corporation (NYSE: TGT) and
Tru Kids Brands™ ("Tru Kids"), the proud parent of the
Toys"R"Us® brand, announced today that Target's toy
assortment, digital capabilities and fulfillment services will
support the new online and in-store Toys"R"Us shopping experiences
in the United States.
Relaunching today, ToysRUs.com features content-rich videos and
articles on the latest trends and hottest toy brands, in-depth
product reviews, hot toy lists and brand experiences to help
consumers find the perfect toys and gifts to delight kids of all
ages. Consumers browsing toys on ToysRUs.com can click "Buy Now at
Target.com" to be automatically linked to the same product page on
Target.com to complete their purchase.
Target.com will also power online sales in new Toys"R"Us
experiential retail stores that will launch later this fall in
Houston, Texas and Paramus, New Jersey. The stores are designed
to showcase new products out of the box, and create memorable
experiences for kids and families that allow for in-person product
discovery. Guests interested in purchasing items not available in
store will interact with sales associates who will assist them in
completing sales transactions that will be fulfilled through
Target.com.
Consumers will be able to take advantage of all of the great
benefits when shopping Target.com, including free two-day shipping,
same-day curbside or store order pickup, same-day delivery with
Shipt, Target Circle loyalty benefits, easy in-store returns and 5%
off when using a Target REDcard. With Target's same-day pick-up and
delivery options, Toys"R"Us customers will be able to get their
online purchases faster than ever – an online order can be ready
for pickup or delivery to most U.S. households in as soon as one
hour.
"Target's leadership in toys, digital and fulfillment are an
unbeatable platform for Toys"R"Us to reconnect with their fans
while we introduce them to the ease and convenience of shopping at
Target," said Nikhil Nayar, senior
vice president of merchandising, Target. "By applying our
capabilities in a new way with Toys"R"Us, we can serve even more
toy shoppers, drive new growth, and build on our toy
leadership."
"Our U.S. strategy is to bring back the Toys"R"Us brand in a
modern way through a strong experiential and content-rich
omnichannel concept," said Richard
Barry, CEO of Tru Kids. "The foundation of that strategy
requires the help of a retail industry leader and Target is the
ideal retailer to support a new Toys"R"Us shopping experience,
which is designed to provide families with endless ways to
discover, play and enjoy toys. Target will help us deliver on that
experience with its toy assortment, digital strength and ability to
deliver orders to shoppers in a matter of hours."
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at more than 1,800 stores and
at Target.com. Since 1946, Target has given 5 percent of its profit
to communities, which today equals millions of dollars a week. For
the latest store count or more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
About Tru Kids Brands
Tru Kids is the parent of beloved brands, including
Toys"R"Us®, Babies"R"Us®, and
Geoffrey® the Giraffe. Established in January 2019, Tru Kids is focused on growing its
family of brands through innovative partnerships that deliver
kid-and-parent-focused experiences that expand beyond traditional
retail concepts in the physical and digital spaces. The company
delivers a wealth of services to our valued license partners around
the world. Celebrating over 70 years of heritage, Tru Kids is a new
company with an expert team focused on families, kids, and play.
Learn more at www.trukidsbrands.com.
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SOURCE Target Corporation; Tru Kids Brands