LONDON, May 22, 2019 /PRNewswire/ -- Weber Shandwick, one
of the world's leading global communications and marketing
solutions firms, was the most winning agency at the 2019
PRWeek Global Awards in London. The firm won a total of six awards,
including four in partnership with clients: Best Campaign in
Asia-Pacific, Corporate and Social
Responsibility, Global Citizenship and Issues and Crisis.
The PRWeek Global Awards celebrate the best
campaigns, people and organizations involved in cross-region
communications.
The firm was presented with the Best Campaign award in
Asia-Pacific for its work with
client partner Eisai Korea, in partnership with McCann Health
Korea, for the "Who Sprinkled Salt on My
Cake?" storybook and campaign. The work also received high
commendation in the Healthcare category.
With client Eisai Korea, McCann Health Korea and Weber Shandwick
created the "Who Sprinkled Salt on My
Cake?" augmented reality storybook to empower families to
help children cope with and increase awareness of dementia. An
incurable mental condition, dementia affects nearly 800,000 Koreans
– a number that is expected to rise to over three million by 2050.
"Who Sprinkled Salt on My Cake?"
tells the story of a princess whose encounter with dementia begins
when her mother bakes a cake using salt instead of sugar.
Weber Shandwick, with its client partners, received awards
across three additional categories:
- "The Christmas advert that never was" with Iceland Foods
won for Corporate and Social Responsibility and for
Global Citizenship
- "Cyber-Crime: a campaign that didn't add up" with HSBC
UK won for Issues and Crisis
Heimann and Schoen Win Individual Achievement Awards
The firm also celebrated high honors for two of its global
leaders. Weber Shandwick President, Gail
Heimann, earned the award for Global Agency Professional of
the Year and Laura Schoen, chair of
Weber Shandwick Latin America and president of the firm's global
healthcare practice, was recognized with the inaugural Best PR
Professional in LATAM award.
"I'm immensely proud to see our global work with client partners
recognized for its impact and to have two of our incredible leaders
be recognized with richly-deserved honors," said Andy Polansky, CEO, Weber Shandwick.
"Gail Heimann's fearless leadership
and boundary-breaking, unmatched passion for client work sets the
bar high for what is possible in our industry."
"And Laura Schoen's inspirational leadership and groundbreaking
work with our teams and clients in Latin
America makes her the perfect choice for the inaugural LatAm
award for individual achievement," added Polansky.
Heimann's award as Global Agency Professional of the Year marks
the latest in a series of recent recognition for Weber Shandwick's
president, who was named U.S. Agency Professional of the Year by
PRWeek and elected Chairwoman of the PR Council earlier this
year. In addition to Schoen earning personal recognition for her
work in LATAM, Weber Shandwick earned high commendation in the Best
Agency in LATAM category, a new regional award in the program for
2019.
Earlier this year, Weber Shandwick was the most winning agency
at The Holmes Report's 2019 North America SABRE awards,
receiving Diamond and Gold SABRE awards across eight categories.
Weber Shandwick was also recognized on Ad Age's Best Places to Work
in 2019.
About Weber Shandwick
Weber Shandwick is a leading
global communications and marketing solutions firm in 79 cities
with a network extending to 129 cities around the world. The firm's
diverse team of strategists, analysts, producers, designers,
developers and campaign activators has won the most prestigious
awards in the world for innovative, creative approaches and
impactful work. Weber Shandwick was the only public relations
agency included on the Advertising Age Agency A-list in 2014
and 2015 and the only PR firm designated an A-List Agency Standout
in 2017 and 2018. Weber Shandwick was honored as PRWeek's
Global Agency of the Year in 2015, 2016, 2017 and 2018, The
Holmes Report's Global Agency of the Year in 2010, 2012, 2014,
2015 and 2017, and The Holmes Report's Global Digital Agency
of the Year in 2016. The firm deploys deep expertise across sectors
and specialty areas, including consumer marketing, corporate
reputation, healthcare, technology, public affairs, financial
services, employee engagement, social impact, financial
communications and crisis management, using proprietary social,
digital and analytics methodologies. Weber Shandwick is part of the
Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact: Jill Tannenbaum
Company: Weber Shandwick
Phone: 212-546-7815
Email: jtannenbaum@webershandwick.com
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SOURCE Weber Shandwick