COLUMBUS, Ohio, Feb. 13, 2019 /PRNewswire/ -- Furthering its
commitment to invest in and apply technology that helps personalize
the digital banking experience, Huntington (Nasdaq: HBAN;
www.huntington.com) today announced the enhancement of its
Huntington Heads Up® feature in its newly-introduced
digital platform, The Hub. Huntington Heads Up will use Artificial
Intelligence capabilities to help customers optimize the ways they
save, spend and achieve their financial goals.
The introduction of The Hub and Huntington Heads Up are both
central to the next chapter in how Huntington is looking out for
people by investing in and enhancing its digital and mobile
customer experience.
"Huntington is invested –– literally and figuratively –– in
making our customers' lives better. While AI has many use cases in
banking that enhance business outcomes, we're placing the best
technology directly into the palm of every customer's hand to make
their daily lives more convenient," said Andy Harmening, Huntington's Senior Executive
Vice President and Director of Consumer and Business Banking.
This new AI-powered component will help customers achieve
financial well-being by helping avoid inconveniences and making
spending and saving suggestions. Huntington Heads Up will provide a
variety of key, personal insights for customers into their
financial wellness as they set and reach their goals, based on
their spending and saving habits.
Examples of newly-available insights through Huntington Heads Up
include:
- Balance may not cover upcoming charges – Based on
typical spending activity and upcoming bill due dates, Huntington
Heads Up® will proactively alert Huntington customers if their
current account balance may not cover their expected activity over
the next seven days.
- Subscription payment alerts – Informs customers when
they are being charged for a subscription or when a free trial may
have ended.
- Double Charge Protection – Huntington Heads Up stays
vigilant on behalf of Huntington customers to look out for activity
such as mistaken double charges incurred from restaurants or
merchant POS systems.
"By integrating AI, we will be able to provide customers with
more relevant, meaningful insights into their spending and saving
to help them make more informed decisions about their money," added
Harmening. "Our purpose is to look out for people, but it's not
just the big events that require planning and a heads up. It's the
little everyday moments that make all others possible."
The AI-driven insights are powered by Personetics Engage, which
uses predictive analytics to monitor transaction data in real-time,
and identifies user-specific spending habits to provide timely
insights to customers. The feature leverages AI by constantly
improving accuracy and relevance over time, and conveniently
delivers insight through push notifications and texts.
The Hub, developed in partnership with Strands PFM, is available
across Huntington's entire eight-state footprint and was developed
in direct response to customer feedback gleaned from a
two-year-long listening tour. The Hub is representative of
Huntington's "Fair Play" philosophy – a simpler, more
straight-forward approach to banking launched in 2010 and designed
to help attract and retain customers through transparency and a
commitment to doing the right thing.
About Huntington
Huntington Bancshares Incorporated is
a regional bank holding company headquartered in Columbus, Ohio, with $109 billion of assets and a network of 954
branches and 1,774 ATMs across eight Midwestern states. Founded in
1866, The Huntington National Bank and its affiliates provide
consumer, small business, commercial, treasury management, wealth
management, brokerage, trust, and insurance services. Huntington
also provides auto dealer, equipment finance, national settlement
and capital market services that extend beyond its core states.
Visit huntington.com for more information.
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SOURCE Huntington Bancshares Incorporated