abercrombie kids and Omaze Launch ‘Kindness for Everybody’ Campaign
October 12 2018 - 8:30AM
abercrombie kids, a division of Abercrombie & Fitch
Co. (NYSE:ANF), and the global retail brand creating smart and
creative apparel of enduring quality for children ages 5 to 14,
today announces its kindness for everybody campaign, in
partnership with Omaze. Omaze, an online fundraising platform
that makes giving fun and easy by offering exclusive merchandise in
support of critical causes, designed the Choose Kind tee to support
PACER’s National Bullying Prevention Center.
abercrombie kids and Omaze are proud to support
National Bullying Prevention Month and sell the Choose Kind tee in
all US stores and online for the month of October, while bringing
awareness to the importance of bullying prevention and to celebrate
kindness for everybody. Proceeds* from purchase of the tee
will support PACER’s work to unite, engage and educate communities
around childhood bullying.
The Choose Kind tee is part of abercrombie kids’ most recent
assortment of its Everybody Collection. The retailer first
launched this gender-neutral line in January 2018 and has received
a positive response from its customers. The collection provides an
opportunity for parents and kids to shop one assortment, in a
dual-gender size offering that covers trends in both color and
style, but not defined by gender.
“We’re incredibly excited to support the
empowering work being done by PACER, especially during National
Bullying Prevention Month. Unfortunately, bullying continues to be
a real issue that people of all ages struggle with, and our hope is
that this tee, as part of our Everybody Collection, can help raise
awareness for this important initiative. Kindness is a choice, and
we can all make a difference by choosing to be kind,” said Stacia
Andersen, Brand President of abercrombie kids and Abercrombie &
Fitch.
“Omaze has been an important and wonderful
partner,” said Paula Goldberg, Executive Director of PACER Center
and the National Bullying Prevention Center. “We are delighted that
abercrombie kids is now offering the Choose Kind tee. The combined
support of Omaze and abercrombie kids is an outstanding
demonstration of how good corporate citizenship can make a
difference in the lives of youth."
Customers can purchase their official
abercrombie kids x Omaze Choose Kind tee in all US abercrombie kids
stores and online now through October 31, 2018.
Follow @abercrombiekids to stay up-to-date on
campaign details.
*60% of each t-shirt sale will benefit PACER’s
National Bullying Prevention Center
ABOUT OMAZEOmaze is an online
fundraising platform that makes giving fun and easy by offering
once-in-a-lifetime experiences and exclusive merchandise in support
of critical causes. Our campaigns connect influencers, nonprofits
and donors to create lasting impact, and have raised funds and
awareness for over 350 charities with donations from over 180
countries. For more information, please visit www.omaze.com
ABOUT ABERCROMBIE KIDS abercrombie kids creates
smart and creative apparel of enduring quality that celebrates the
wide-eyed wonder of children ages 5 to 14. Its products are “made
for play” -- tough enough to stand up to everyday adventures, while
never compromising comfort, softness, or safety. abercrombie kids,
a division of Abercrombie & Fitch Co. (NYSE: ANF), is sold
through approximately 70 stores
and www.abercrombie.com globally.
ABOUT PACER’s National Bullying Prevention
CenterFounded in 2006, PACER’s National Bullying
Prevention Center actively leads social change to prevent childhood
bullying, so that all youth are safe and supported in their
schools, communities, and online. PACER’s National Bullying
Prevention Center offers innovation resources for students,
parents, educators and others, and has offices in Minnesota and Los
Angeles. For information, visit: PACER.org/bullying.
CONTACTS For Omaze: Megan
ReillyMegan@omaze.com
For abercrombie kids:Mackenzie
GusweilerPublic_relations@anfcorp.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/0c5ddccc-b92e-43d1-a571-bfa2a2bb988a
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