CHARLOTTE, N.C., July 18, 2018 /PRNewswire/ -- LendingTree®,
the nation's leading online loan marketplace, has unveiled the
evolution of its brand identity, including a modernized, simplified
and timeless version of its iconic logo to better reflect the
company and its transformation over the last 20 years.
LendingTree, as well as the entire online financial services
industry, has undergone a significant transformation since 2009,
which is the last time the company made any significant changes to
its logo. The purpose of the refresh is to re-introduce
LendingTree and its more diversified, innovative products and
services to consumers.
The main mark is a leaf at its core, a trait that has been
incorporated into all iterations of LendingTree logos since the
company was founded. However, the new brand mark has subtle
nods to the following:
- An eternal flame representing the company's strength and
perseverance
- The leaf is open, representing LendingTree's empowering, open
and candid culture
- Reminiscent of a pen or quill tip: something one might use to
sign a loan
"This update is more than a mere palette swap," said Brad
Wilson, CMO of LendingTree. "We went deep, examining who we
are to our customers, and who we could be. Every decision we
made—from how we talk, to the color gradient on our leaf—grew from
our singular purpose: to help simplify financial decisions for
life's meaningful moments through choice, education and support.
Using color theory, research and user-testing, we're taking our
well-known brand in a more mature direction that stands out among
competition but finds itself somewhere between an innovative
start-up and an established, trusted financial institution."
The evolved brand identity, designed and produced by
LendingTree's in-house Creative Agency, will be progressively
rolled out to all LendingTree products, web & mobile digital
assets, and experiences over the next few weeks.
Additionally, LendingTree's new 30 second TV spot which illustrates
how the brand serves its purpose in one family's journey – or their
meaningful moments – will also feature the new company
logo.
To learn more about the new brand and logo or to download
creative assets, visit www.lendingtree.com/creative.
About LendingTree
LendingTree (NASDAQ: TREE) is the
nation's leading online marketplace that connects consumers with
the choices they need to be confident in their financial decisions.
LendingTree empowers consumers to shop for financial services the
same way they would shop for airline tickets or hotel stays,
comparing multiple offers from a nationwide network of over 500
partners in one simple search, and can choose the option that best
fits their financial needs. Services include mortgage loans,
mortgage refinances, auto loans, personal loans, business loans,
student refinances, credit cards and more. Through the My
LendingTree platform, consumers receive free credit scores, credit
monitoring and recommendations to improve credit health. My
LendingTree proactively compares consumers' credit accounts against
offers on our network, and notifies consumers when there is an
opportunity to save money. In short, LendingTree's purpose is to
help simplify financial decisions for life's meaningful moments
through choice, education and support. LendingTree, LLC is a
subsidiary of LendingTree, Inc. For more information, go to
www.lendingtree.com, dial 800-555-TREE, like our Facebook page
and/or follow us on Twitter @LendingTree.
MEDIA CONTACT:
Megan Greuling
704-943-8208
Megan.greuling@lendingtree.com
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SOURCE LendingTree