CAMBRIDGE, Mass., July 17, 2018 /PRNewswire/ -- HubSpot, a
leading CRM, marketing, sales, and customer service platform,
announced today the launch of Marketing Hub Starter, a new software
offering that aims to give growing teams the tools they need to
start marketing right. This new tier of HubSpot's platform is
designed with small businesses in mind, consolidating the
capabilities of existing disparate marketing tools into one
platform and offering an affordable alternative to other
comprehensive software solutions on the market.
"Historically, small businesses looking for an economical way to
get started with marketing have had to cobble together disparate
point solutions to perform tasks like sending emails and targeting
ads. Unfortunately, what they save in dollars they often lose in
time spent trying to connect and manage all of those systems," said
Kipp Bodnar, CMO of HubSpot.
"Marketing Hub Starter gives growing marketing teams the tools they
need to get started in one easy to use platform, without the
enterprise software price tag. And when they're ready to take their
marketing to the next level, HubSpot will grow with them by making
it easy to add features as needed."
Marketing Hub Starter builds on the foundational lead capture
features available in HubSpot's free marketing tool to help teams
engage and nurture their contacts. The product is powered by
HubSpot's free CRM and includes:
- Email marketing, including a drag-and-drop email editor and
post-send analytics
- List segmentation based on contact properties, email
activities, and form submissions
- Integrations with Facebook and Instagram lead ads
- Custom lead flow fields for more targeted nurturing
- Essential reporting that goes beyond email opens and clicks to
track returning contacts, top personas, engagement over time, ad
performance, and more
In conjunction with the launch, HubSpot also introduced a new
Academy lesson that provides an in-depth look at the features of
Marketing Hub Starter.
Marketing Hub Starter is available for $50 per month to start, with additional tiers
based on the company's number of contacts.
To learn more about Marketing Hub Starter, please visit
https://www.hubspot.com/products/marketing/starter.
About HubSpot
HubSpot (NYSE: HUBS) is a leading CRM,
marketing, sales, and customer service platform. Since 2006,
HubSpot has been on a mission to make the world more inbound.
Today, over 44,500 total customers in more than 100 countries use
HubSpot's award-winning software, services, and support to
transform the way they attract, engage, and delight customers.
Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful
free CRM, HubSpot gives companies the tools they need to manage the
customer experience from awareness to advocacy.
HubSpot has been named a top place to work by Glassdoor,
Fortune, The Boston Globe, and The Boston Business Journal. The
company is headquartered in Cambridge,
MA with offices in Dublin,
Ireland (EMEA HQ); Singapore; Sydney,
Australia; Tokyo, Japan;
Berlin, Germany; and Portsmouth, NH.
Learn more at www.hubspot.com.
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SOURCE HubSpot