Campbell Appoints Diego Palmieri Chief Marketing Officer, U.S. Meals & Beverages
July 11 2018 - 4:15PM
Business Wire
Campbell Soup Company (NYSE: CPB) today announced the
appointment of Diego Palmieri as Vice President and Chief Marketing
Officer, U.S. Meals & Beverages, effective July 18, 2018. Diego
will report to Roberto Leopardi, President, Meals &
Beverages.
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Diego Palmieri (Photo: Business Wire)
As Chief Marketing Officer, Diego will be responsible for all
aspects of marketing and consumer connection in the United States
across the division’s portfolio of brands, which includes
Campbell’s, Chunky, Well Yes!, Slow Kettle, Swanson, V8, Plum, Pace
and Prego.
“Diego has spent his career marketing and selling consumer
products in the United States and abroad,” Leopardi said. “He is an
accomplished marketer and experienced business leader with a track
record of growing businesses through a deep understanding of brand
value and success in building e-commerce into the marketing and
sales mix.”
“This company is built upon iconic brands that are not just
recognized on the store shelves, but are part of our daily lives
and imagination,” Palmieri said. “The opportunity to leverage new
marketing strategies, including e-commerce, to ensure these brands
continue to be part of our daily diet is incredibly exciting to me.
I look forward to working with the Campbell team, agency partners
and customers to continue to delight consumers, drive growth and
generate value.”
Palmieri joins Campbell from SC Johnson, where he spent more
than two decades in various business roles and nearly half his
career in marketing. He was most recently general manager of the
company’s Greater China business (China, Hong Kong and Taiwan). In
this role he built the company’s entire e-commerce capability in
China. Previously, he managed the Glade Home Fragrance business for
all international markets and led the successful US acquisition of
The Caldrea Company, including Mrs. Meyer’s, the fastest growing
brand in the natural cleaning space. He also led the marketing for
brands including Off! Repellents and the Pledge Grab-It
electrostatic duster line. Palmieri began his career at Sanyo
Electric Co. and then Nestlé Argentina where he managed the Maggi
soup and bouillon business.
Palmieri earned his MBA from the Duke University Fuqua Business
School and his undergraduate degree from Buenos Aires Institute of
Technology in Argentina.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real
food that matters for life’s moments.” We make a range of
high-quality soups and simple meals, beverages, snacks and packaged
fresh foods. For generations, people have trusted Campbell to
provide authentic, flavorful and readily available foods and
beverages that connect them to each other, to warm memories and to
what’s important today. Led by our
iconic Campbell’s brand, our portfolio
includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8,
Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens, Garden
Fresh Gourmet, Pacific Foods, Snyder’s of Hanover, Lance,
Kettle Brand, KETTLE Chips, Cape Cod, Snack Factory Pretzel Crisps,
Pop Secret, Emerald, Late July and other brand names. Founded
in 1869, Campbell has a heritage of giving back and acting as a
good steward of the planet’s natural resources. The company is a
member of the Standard & Poor’s 500 and the Dow Jones
Sustainability Indexes. For more information,
visit www.campbellsoupcompany.com or follow company news on
Twitter via @CampbellSoupCo. To learn more about how we make
our food and the choices behind the ingredients we use,
visit www.whatsinmyfood.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180711005817/en/
Campbell Soup CompanyMEDIA
CONTACT:Michelle Reardon,
856-571-9911Michelle_Reardon@campbellsoup.comorINVESTOR CONTACT:Ken Gosnell,
856-342-6081Ken_Gosnell@campbellsoup.com
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